Bangalore, June 2014: Aroma Fresh, part of Aroma Group of Companies, a unique food retail chain of pesticide-free food products, today launched three stores in Bangalore and thus made its entry into the Karnataka market. The store, ranging from 1,600 sq.ft to 3,000 sq.ft, offers over 200 varieties of food products which are “zero-pesticide, nutrient balanced and natural products”, retailed in a modern trade format. All products are grown in the company’s own farms using eco-friendly precision farming techniques, or at outsourced farms that follow strict quality and production protocols, set by Aroma Group of companies. The stores located in Jayanagar, Bellandur and Kalyan Nagar, were inaugurated byactresses– Ramya, Suhasini and Vani Ganapathy in the presence of its Chairman and CEO Sajeev P K and Managing Director Ms. Anne Sajeev.
With own farms located in Gundlupet, Hunsur in Karnataka and in various pockets of Kerala, the company also sources organic products through its association with several farms and farmers across these markets. The farming activities are quality assured at every point, which is an incorporation of modern techniques and Indian traditional farming systems.
Aroma Fresh uses the technique of precision farming, which prevents the onset of pests and diseases by using organic and natural products. Precision farming directs the micro-nutrients into the plant root without disturbing the balance of the soil. The products available at the store are of a specific quality – high nutrition value, balanced with micronutrients like iron, zinc, magnesium etc. along with essential vitamins and minerals.
Commenting at the launch, Sajeev P K – Chairman and CEO, Aroma Group of Companies said, “Our entry into the Karnataka market was decided after understanding that there is a segment of potential customers, who understand products of this kind. With modern food retail being well appreciated and accepted, we opened three stores in Bangalore simultaneously, and aim to expand to other parts as well soon.”
The store stocks G.A.P-certified, pesticide-free product range which include fresh fruits & vegetables, cereals pulses, oils and a variety of food products and other lifestyle products, such as cleansers without detergents, aromatic oils, and others. Besides fresh farm produce, the outlets also stock pesticide-free pulses, millets, cereals and spices, tea, coffee, vegetable oils, produce from the wild – such as honey and bamboo shoot specialties, natural cosmetics, neutral soaps, aromatic and essential oils.
Commenting on the products sourced and stocked in the stores,Ajithkumar G S, Technical Head, Aroma Fresh, said, “Aroma Fresh as a chain believes in stringent quality protocols, while avoiding all classes of chemicals like pesticides, fungicides and herbicides. The chain takes preventive measures for pest and disease control, and employs precise bio-control agents and organic management.”
Aroma Fresh has devised an Internal Quality management system that is implemented in the farms by development organizations and NGOs. The production units are Global G.A.P certified, a prominent globally accepted certification mark for Good Agriculture Practice and sustainable agriculture.
With a dedicated R&D team, regular research and trials are conducted on various crops. The company has also been testing modern techniques in soil fertility management, control of pest and diseases with bio-control agents, controlled pollination, irrigation techniques and traditional crop management practices and techniques.
Aroma Fresh currently has five stores in Kerala and now, three stores in Bangalore