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April 2015

ರಾಜ್ಯದಲ್ಲಿ ಎಲ್ಲಾ ರೀತಿಯ ಜಿಗಿಯುವ ತಂಬಾಕು ಉತ್ಪನ್ನಗಳನ್ನು ಕೂಡಲೇ ನಿಷೇಧಿಸುವಂತೆ ಆಗ್ರಹಿಸಿ ಮಾಜಿ ಕಾನೂನು ಮಂತ್ರಿಗಳು ಹಾಗು ವಿರೋಧ ಪಕ್ಷದ ಹಿರಿಯ ನಾಯಕರಾದ ಸುರೇಶ್ ಕುಮಾರ್ ರಿಂದ ಮುಖ್ಯಮಂತ್ರಿಗಳಿಗೆ ಪತ್ರ

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ಬಡ ಜನರು ಹಸಿವೆಯಿಂದ ನರಳಬಾರದು ಎಂಬ ಉದ್ದೇಶದಿಂದ ಮೇ.1ರಿಂದ ಎಲ್ಲ ಬಡ ಕುಟುಂಬಗಳಿಗೆ “ಅನ್ನಭಾಗ್ಯ’ ಯೋಜನೆಯಡಿ ಉಚಿತವಾಗಿ ಅಕ್ಕಿ ವಿತರಿಸಲು ಮುಂದಾಗಿರುವಂತೆಯೇ, ಬಡ ಜನರ ಆರೋಗ್ಯ ಕಾಪಾಡುವ ದೃಷ್ಟಿಯಿಂದ ಜಿಗಿಯುವ ತಂಬಾಕು ನಿಷೇಧಿಸುವ ಮೂಲಕ ಆರೋಗ್ಯ ಭಾಗ್ಯವನ್ನೂ ಸಹ ಕಲ್ಪಿಸಿಕೊಡಬೇಕು ಎಂದು ಮಾಜಿ ಕಾನೂನು ಮಂತ್ರಿ ಹಾಗೂ ಬಿಜೆಪಿ ಹಿರಿಯ ನಾಯಕ ಎಸ್.ಸುರೇಶ್ ಕುಮಾರ್ ರಾಜ್ಯ ಸರ್ಕಾರವನ್ನು ಗುರುವಾರ ಒತ್ತಾಯಿಸಿದ್ದಾರೆ.
ಬೆಂಗಳೂರಿನಲ್ಲಿಂದು ಕ್ಯಾನ್ಸರ್ ಪೀಡಿತ ರೋಗಿಗಳ ಜೊತೆ ಪತ್ರಿಕಾಗೋಷ್ಠಿ ನಡೆಸಿದ ಅವರು, ಕೇಂದ್ರ ಆರೋಗ್ಯ ಸಚಿವರು ಕಳೆದ ವರ್ಷ ಬರೆದಿರುವ ಪತ್ರವನ್ನು ಆಧರಿಸಿ ಸಾರ್ವಜನಿಕ ಹಿತದೃಷ್ಟಿಯಿಂದ ತಕ್ಷಣದಿಂದಲೇ ಜಿಗಿಯುವ ತಂಬಾಕು ನಿಷೇಧಿಸಬೇಕು ಎಂದು ಮುಖ್ಯಮಂತ್ರಿ ಸಿದ್ದರಾಮಯ್ಯ ಅವರಿಗೆ ಪತ್ರ ಬರೆದಿರುವುದಾಗಿ ಹೇಳಿದರು.
ಕಳೆದ ನವೆಂಬರ್ ತಿಂಗಳಲ್ಲೇ ಜಿಗಿಯುವ ತಂಬಾಕು ನಿಷೇಧಕ್ಕೆ ಆರೋಗ್ಯ ಸಚಿವ ಯು.ಟಿ.ಖಾದರ್ ಮುಂದಾಗಿದ್ದರು. ಆದರೆ ಸಚಿವ ಸಂಪುಟ ಸಭೆಯಲ್ಲಿ ಚರ್ಚೆ ನಡೆಸಿದ ನಂತರ ಅದನ್ನು ಯಾವ ಕಾರಣಕ್ಕೆ ತಡೆಹಿಡಿಯಲಾಗಿದೆ ಎಂಬುದು ತಿಳಿಸಿಲ್ಲ. ಈ ವಿಷಯದಲ್ಲಿ ಖಾದರ್ ಅವರ ಕಾಳಜಿಯ ಬಗ್ಗೆ ಮೆಚ್ಚುಗೆ ಇದೆ. ಆದರೆ ಸರ್ಕಾರ ಏಕೆ ಜಿಗಿಯುವ ತಂಬಾಕು ನಿಷೇಧ ವಿಷಯವನ್ನು ಮುಂದೆ ಹಾಕುತ್ತಿದೆ ಎಂಬುದು ಅರ್ಥವಾಗುತ್ತಿಲ್ಲ. ಸುಪ್ರೀಂಕೋರ್ಟಿನಲ್ಲಿ ಆ ಬಗ್ಗೆ ಯಾವುದೇ ತಡೆಯಾಜ್ಞೆ ಇಲ್ಲದಿದ್ದರೂ ಸಹ ನ್ಯಾಯಾಲಯದ ನೆಪ ಹೇಳಿಕೊಂಡು ನಿಷೇಧ ತೀರ್ಮಾನ ಕೈಗೊಳ್ಳದಿರುವುದರಿಂದ ಸಾವಿರಾರು ಅಮಾಯಕ ಜೀವಗಳು ಬಲಿಯಾಗುತ್ತಿವೆ ಎಂದು ಅವರು ಹೇಳಿದರು.
ಇದೇ ಸಂದರ್ಭದಲ್ಲಿ ಖ್ಯಾತ ಕ್ಯಾನ್ಸರ್ ತಜ್ಞ ಡಾ.ಯು.ಎಸ್.ವಿಶಾಲ್ ರಾವ್, ಕ್ಯಾನ್ಸರ್ ಪೀಡಿತರಾದ ದುರ್ಗಯ್ಯ, ಸರ್ದಾರ್ ಪಾಷಾ ಮತ್ತಿತರರು ಉಪಸ್ಥಿತರಿದ್ದರು.

How to be perfectly Botoxed in Laws

Dr. Madhuri Agarwal, consultant dermatogist, The Skin clinic, Mumbai

The gong of wedding bells not only makes the bride and the groom jittery but also the “in-laws”. Every bride desires to be an epitome of beauty and befalls to be the fragrance of the occasion on her special day. However, in today’s age it is not only the bride or the groom, but also the “in-laws” who have become conscious to look their best on the “special day”.

They have not only become open minded but also fashion-forward and style-savvy. They choose the best designer wear; consult the best stylist for every occasion. But that is not all, they also want to look refreshed, rejuvenated and picture perfect on the wedding day of their son or daughter.

  The wedding industry is one of the biggest industries in India, since 4 years the industry has grown larger and larger. Since last 2 years there has been a trend for the bride and entire family to look their best at the wedding, this includes groom and his family too. I would say that among bridals makeover requests, around 40% come with the groom and family.

Wedding celebration is a grand affair for all, every family focuses on putting up a great show for all.  

 Most of the cases are above the age of 45. Parents / bridal family packages start from 10,000 all the way to 1 lakh depending on what needed. It can range from 3 months to 1 week before wedding. Moms mainly undergo skin brightening procedures to remove blemishes and pigmentation, then for fine lines and wrinkles we use Botox and Juvederm Fillers.

  If they take up a 2 month package, it entails weekly LED photo facial and body detox, with Oxygen and multivitamin jet infusion followed by non surgical face rejuvenation using Botox, dermal fillers, threads or Platelet-Rich Plasma (PRP) Therapy. Depending on the age of the patient, we offer brow lift, neck lift and face lift, using Botox injection .

Nowadays moms are very knowledgeable and hence many patients know what they want. And they are not afraid to experiment with their look to look the best on the big day.

 Most mothers in law go in for non-surgical options like thermage, chemical peels, Botox and Juvederm fillers to look younger and more beautiful.  But there are a few who do not mind going in for surgical procedures. The different kinds of surgeries that they would go for would be liposuction if they want to look slim, blepharoplasty to remove fat or excess skin around the eyes, midface lift to lift the cheeks and sagging skin. But these surgeries need to be planned well in advance, about 6 months, prior to the function.

The number of people who opt for lunch time procedures like Botox and filler injections to smoothen out lines and wrinkles increased significantly during the last few years. A combination of treatments in the form of a radio frequency machine like thermage is advised to tighten up the skin, botox and filler injections are done to take care of lines and wrinkles and a facial is done 2-3 days prior to the main function.

The trend of opting for invasive and non-invasive anti ageing treatments has definitely changed over the last 2-3 years. More and more women and men are not only getting look conscious but are also aware about the facts that there are so many different and safe options available to make you put your best face forward for special occasions.

The idea is to look their best and shine on the special occasion not to outshine the bride.

Toyota Kirloskar Motor launches The All New Camry

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April 30, 2015, Bangalore: Toyota Kirloskar Motor (TKM) today launched The All New Camry – Camry Hybrid and Camry Gasoline. The All New Camry comes with an unmatched offering of luxury. It has been designed to match the refined and ever evolving customers need for a luxury car. The All New Camry has an essentially new exterior that creates an even more innovative, prestige appearance appropriate for luxury sedan.

Camry Hybrid comes with Toyota’s Hybrid Synergy Drive (HSD) powertrain. Camry Hybrid’s “full hybrid” powertrain combines the performance of a 2.5 litre Atkinson cycle four – cylinder gasoline engine and a high – torque electric motor.

The Camry Hybrid has a combined power (engine + motor) output of 205 PS coupled with leading – edge fuel economy of 19.16 kmpl* and 122.8 gm of CO2 emissions per km of driving, which is far lesser than the conventional vehicles of similar engine size. The Camry Hybrid comes with an Electronically Controlled Continuous Variable Transmission (E-CVT), which provides enhanced driving performance, with reduced fuel consumption and lower NVH.

The Camry Hybrid a full hybrid is a self charging vehicle, unlike an electric vehicle. When the vehicle decelerates or at the time of braking, the electric motor acts as a generator and converts the kinetic energy to electric energy in a process called regenerative braking. This energy is stored in Camry Hybrid’s HV battery pack for later use when needed to power the vehicle.

Taking luxury to the next level the Camry Hybrid provides an advanced air conditioning system with three – zone control, a pollen filter and break through nanoeTM water coated ion technology. It provides moisturizing benefits to occupants’ skin and hair and deodorises the cabin.

The Camry Hybrid and Gasoline also come with first in segment luxury features  

–    Power recline rear seat (8 degrees)

–    Rear armrest with controls for power recline rear seats, power sunshade for rear windshield, audio system and air conditioning

–  3 Zone Air conditioning facilitates individual temperature controls for the driver, front passenger and rear passenger, enabling perfect comfort for everyone

Pioneers of Hybrid, Toyota has a history of more than 15 years to its credit and over 7 million hybrid cars across the globe.

The gasoline Camry was first introduced in 2002, in India. In 2012, TKM began locally manufacturing the gasoline Camry. Toyota marked an important milestone in the history of the Indian Auto Industry in 2013, with the launch of India’s first ever locally manufactured hybrid – Camry Hybrid. The launch of the New Camry Hybrid further reinforces Toyota’s belief in adopting “alternative motoring” as an answer to overcome carbon emission woes, in India and across the globe.

The All New Camry is available in seven vibrant colours – Dark Brown Mica Metallic, Attitude Black, Grey Metallic, White Pearl Crystal Shine, True Blue Mica Metallic (exclusive for Hybrid), Silver Metallic and Greyish Blue Mica Metallic (exclusive for Gasoline).

The All New Camry Hybrid is priced at Rs.31.92 Lakh (ex-showroom Delhi)

The All New Camry gasoline is priced at Rs.28.80 Lakh (ex-showroom Delhi)

Speaking on the occasion of the launch Mr. Masato Katsumata, Chief Engineer, Camry , Toyota Motor Corporation  said, Camry is our Luxury flagship model, with an unmatched offering of luxury, space and value made possible by Toyota’s traditional strengths of quality, durability and reliability.

With each new model we are constantly striving to make Camry even better and so it is constantly evolving – along with the changing needs of our customers – in order to give them the best.”

Speaking on the occasion of the launch Mr. Naomi Ishii, Managing Director, Toyota Kirloskar Motor said; “Camry a symbol of Toyota’s prestige has been well received in India. We would like to thank the customers of Camry for its success in India. We have sold more than 8000 Camry since launch.   Camry Hybrid, India’s first ever locally manufactured Hybrid has also been well accepted. There is increased awareness and acceptance of Hybrid in the Indian market. Currently Camry hybrid constitutes 73% of total Camry sales. 

Rising oil imports, road safety and increased pollution are some of the grave problems faced by  India. Environment-friendly vehicles will go a long way to remedy this. Hybrid vehicles can truly have a positive impact only if they are widely used. It is our endeavor to constantly educate and encourage the use of hybrid vehicles in India.

We would like to thank the Government for initiating the FAME scheme, aimed to facilitate faster market creation and manufacturing eco system for environment friendly vehicles like hybrid. The recently notified demand incentives under FAME which stipulated upfront reduced purchase price at the time of purchase to buyers will give a boost to the demand and encourage faster adoption of these vehicles in India.”

Camry Hybrid India’s first ever locally manufactured Hybrid is the first hybrid to receive a demand incentive under the FAME scheme in India.

Moksh Agarbatti launches “mood enhancer & perfect ambience” product range

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Bangalore, April, 2015: Moksh Agarbatti, second largest incense sticks manufacturer, today announced the launch of “mood enhancer & perfect ambience” range of incense sticks under their regular & premium segment. Produced, blending various exotic herbs, roots, spices, oils, etc, the new range includes Sandalwood, Salvation, Rose, Heena, Holy Prayer, Exotic India and Darvesh for unique fragrances to create specific mood and ambience.

Stress has outlived the existence of peace, calmness and happiness in our minds. Struggle to excel has given birth to minds that are always filled with thoughts and to the minds that can be told as non-healthy. There are ways by which you can set your energy high and boost the flow between your heart and mind to keep you charged for your day to day activities. Burning incense that is good for mind and heart is one of the very easy solutions. The new product range from Moksh Agarbatti aims to alleviate the pressure in mind and create the perfect ambience for a stress free day.

 PRODUCTS RANGE:

  • EXOTIC INDIA: an exotic and pleasant fragrance offering soothing touch to the people around. Best use during prayer, meditation and as mood enhancer.
  • SALVATION: an exhilarating fragrance gives a soothing feeling and helps the mind to concentrate. Perfect when used during prayer and as mood enhancer.
  • SANDALWOOD: With its sweet fragrance gives a sense of happiness and pleasant feeling all around. Best use during religious ceremonies, family gatherings and also be offered as unique gift.
  • HOLY PRAYER: The fragrance lingers for long retaining the spiritual mood, bringing in absolute peace & harmony to the mind and soul. Best use during prayer, meditation and as mood enhancer.
  • HEENA: a captivating fragrance that brings immense peace & pleasure of mind and transcends to a level beyond imagination. Use during prayer and meditation.
  • ROSE: With its sweet aroma creates a pleasant ambience. Use during functions & gatherings.

Speaking on the occasion, Mr. Anand Kumar Ashiya, Promoter, Moksh Agarbatti said “We wanted to take our products beyond spirituality and the new range is the result. We constantly aim to produce incense sticks that are in line with the changing life styles and part of every occasion of our customer’s daily life. Currently with over 35 different products, all patented and trademark registered, our vision is to be available in each and every house hold of the country by year 2020”.

Recently Moksh Agarbatti created a television commercial featuring brand ambassador & veteran actress Hema Malini along with her daughter Isha Deol, Son-in-Law Bharat Takhtani and national award winning actor Vijay Maurya. The TVC highlighted the company’s leading product “Swarna Champa” which is contributing 20% of the overall revenue. The company is also setting up a new state of the art manufacturing facility with an area of 1 lakh Sqft to meet the increasing demand of domestic and export market.

Paramount Surgimed Ltd launches AroKleen Adult Diapers with ADL for Extra Dry Feeling

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Paramount Surgimed Ltd. introduces “AroKleen” Disposable Adult Diapers with (ADL) acquisition distribution layer, wetness indicator and leak proof. The Diapers are user friendly, affordable and highly beneficial to both male and female persons with bladder problems commonly known as Urinary incontinence.

Arokleen Adult Diapers provide affective incontinence management for those who require or prefer an all in one product. The (ADL) acquisition distribution layer, brings feeling of softness and comfort, sanitary and refresh. Arokleen Diapers offer increased absorption and leakage protection by using materials of the highest quality and including super.

The Paramount Unisex, Disposable Aro Kleen Adult Diapers are user friendly and give the user long-lasting comfort and maintain a high standard of hygiene at the same time makes the user feel secure and continue normal daily activities. Paramount Surgimed Limited, as a part of their Corporate Social Responsibility mandate, is working actively with Age-Care India to provide Adult Diapers to needy old age people and help them lead a better quality of life.

AroKleen Adult Diapers are the perfect solution to the problem of urinary incontinence increasing in elderly population both in males and females. Urinary Incontinence is an involuntary leakage of urine and can occur in all age groups. The usage of Adult Diapers is very vast and not just restricted to senior citizens. Women may need adult diapers during pregnancy sometimes, uterus removal or normal aging post 60. Men may need adult diapers again due to aging, prostrate removal etc. These Diapers are also beneficial for a person with Alzheimer or for a person on a wheelchair who may be unable to reach and use a toilet on time.

The AroKleen Adult Diapers come equipped with a wetness indicator that indicates optimum utilization and indication of correct time for change thus keeping a check on the hygiene and wellbeing of the wearer. The Waist band at the back gives a perfect fit in all positions. Paramount’s state-of-the-art production facility has the capability of producing very high qualities with smart leak guards.   Smart leak guards prevent leakage from sides and a back lamination sheet helps to prevent hypersensitive reaction and allergies.

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The Adult Diapers are available in various sizes – Medium, Large and Extra Large. The price of Aro Kleen starts from Rs 390/- to Rs. 490/ for 10 pcs/pack and Rs 195/- to Rs. 245/ for 5 pcs/pack. The AroKleen Adult Diapers are available across the country through the extensive distributor/dealer network of the Company.

 AroKleen Adult Diapers

For further information please log on: www.paramountsurgimedltd.com or + 91-9650-477644.

IMPLEMENTATION OF KANNADA IN BANKING INDUSTRY

A meeting held with officials from Govt. of Karnataka regarding implementation of Kannada Language in Banking Industry at Syndicate Bank, Corporate Office, Bangalore.

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Sri T K Srivastava, Executive Director of Syndicate Bank is seen offering floral bouquet to Dr L Hanumanthaiah, President, Kannada Development Authority, Bengaluru on the occasion of Meeting held with Officials from Govt. of Karnataka on 29.04.2015 at SyndicateBank, Corporate Office, Bangalore regarding implementation of Kannada Language in Banking Industry.

Vans PRO SKATE introduces its latest ‘Rowley Pro Lite’ Collection

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Combining for the first time ever, the RAPIDWELD Advanced Stitch less Construction & VANS ORIGINAL WAFFLE Outsole, Vans PRO SKATE innovates another first in skate performance with [ROWLEY] PRO LITE this Spring Summer. Inspired by legendary English skateboarder, Geoff Rowley’s brand new signature model is a breathable stretch mesh inner glove and Vans’ Ultracush Lite cushioning all wrapped in a durable suede (where-you-need-it) and breathable, lightweight mesh (where-you-don’t) outer shell, completing this ultra-lightweight performance package.

Geoff’s signature Rowley Pro Lite skate shoe is all about high performance. The premium suede and breathable mesh upper features Rapidweld technology and is stitchless for a more flexible and lighter weight shoe. Its Luxliner™ advanced liner system improves comfort, fit and responsiveness by conforming like a glove to the shape of the foot.

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The UltraCush Lite Cushioning low-profile foam footbed anatomically contours to the foot for greater responsiveness. Also featuring a sleek, Rapidweld advanced stitchless construction delivers improved cushioning and Vans original Waffle Outsole.

The Rowley Pro Lite is priced at Rs. 5,999/- and available in 3 colors – Navy, White, Orange ,Black , Camo at exclusive Vans stores in Bangalore, Chandigarh, Delhi, Jaipur and Mumbai. Also, available at select multi-brand partners and online retailers.

The largest ever team of young innovators from across India get set to compete at the Intel International Science and Engineering Fair (Intel ISEF) 2015 in Pittsburg USA

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New Delhi, April 28, 2015 – In a special ceremony held at the Indo-US Science & Technology Forum (IUSSTF) in New Delhi today, 30 students selected from across the country were felicitated to represent India at the highly-acclaimed Intel International Science and Engineering Fair (Intel ISEF) to be held this year in Pittsburg, Pennsylvania, USA from 10-15 May, 2015 – as Team India.

After Intel ISEF, as part of a joint initiative from Department of Science & Technology (DST), Indo-US Science & Technology Forum (IUSSTF) & Intel, Team India will spend an additional week in USA to gain more exposure and engage in scientific exchanges with the rich scientific community in USA. In this additional week, students will travel to Washington DC for site-visits to science museums, universities, science labs; meet & interact with scientists, professors in their related fields and get an exposure to hands-on activities in labs and museums.

Seventeen of these young innovators from India will compete with teams from across the world at Intel ISEF 2015, and will showcase 12 cutting edge ideas to compete for USD 4 million in awards, scholarships and honors such as a chance to be present at the Nobel Laureate ceremony or to have a minor planet named after them (courtesy MIT’s Lincoln Laboratory). The shortlisted students from India are the winners of the Initiative for Research and Innovation in Science (IRIS), a research-based national science fair, held in Ahmedabad, Gujarat in November 2014. The winners were selected by an eminent panel of scientists from the Scientific Review Committee, based on a rigorous process judging innovation and originality.

In addition, thirteen students representing the four IRIS-affiliated school level science fairs will participate at the Intel ISEF 2015 on the public viewing day – courtesy an initiative by the DST and Indo US Science and Technology Forum (IUSSTF).

The mega flag off event was presided by Dr. Harsh Vardhan, Hon’ble Union Minister, Science & Technology and Earth Sciences, Government of India with Shri. Y. S. Chowdary, Hon’ble Minister of State, Science & Technology and Earth Sciences, Government of India and  the US Ambassador to India, Mr. Richard Verma as Guests of Honor in the presence of Dr. Ashutosh Sharma, Secretary, Department of Science and Technology, Govt. of India,  Debjani Ghosh, Vice President, Sales and Marketing Group and Managing Director, South Asia, Intel,  Dr. Rajiv Sharma, Executive Director, Indo-US Science & Technology Forum (IUSSTF) and  Dr. B.P.Singh, National Council for Science & Technology Communication (NCSTC), Department of Science and Technology, Govt. of India

At the ceremony, the winners of the IRIS 2014, now the Team India 2015 were congratulated and given an opportunity to meet with eminent scientists, professors and other distinguished guests and to showcase their respective projects.

There was a flag presentation and Team India group photo with special guests. The Team India also met former President of India Dr. APJ Abdul Kalam on April 27th in New Delhi.

“Intel ISEF and IRIS seek to encourage the vibrant pool of creativity and invention that exists in this country and the 12 cutting-edge ideas from Team India will showcase this scientific talent to the world. We wish all of the participants from India a successful ISEF, and look forward to the results from Pittsburgh, also to the contribution they will make to society throughout their lives”, said Debjani Ghosh, Vice President, Sales and Marketing Group and Managing Director, Intel South Asia.

“In continuation with Intel’s history of innovation, Intel collaborated with DST to launch the Innovate for Digital India Challenge earlier this week to champion new solutions to make technology more effective in India as a channel to drive real ground-up development”, she added.

Indian Team Flag off to ISEF 2015

Commenting on the initiative, Dr. Rajiv Sharma, Executive Director, Indo-US Science & Technology Forum (IUSSTF), said, Intel ISEF helps bring together young innovators who tackle a variety of everyday problems and come out with relevant, practical and innovative solutions. This is a great achievement in the backdrop of a growing global economy where curiosity, critical thinking and a strong foundation in math and science are necessary for their future success. I wish these young students the very best and look forward to their success in the global event.”

Ed Hardy plays Style Partner to the dazzling Royal Challengers Bangalore for the second year!

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Bangalore, April 28, 2015: The chronicler of cult, the iconic Ed Hardy has yet again signed up as the Style Partner to Royal Challenger Bangalore, for IPL Season 8, 2015.

Known for its brazenly distinct brand of fashion, Ed Hardy fits like a glove with RCB’s wardrobe given the team’s dramatic, flamboyant personality. The brand synergies between Ed Hardy and RCB reinforces the glamourous overtones cricket has taken worldwide.

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Expressing his views over the sponsorship Mr. Alok Dubey, COO, Arvind Lifestyle Brands Ltd said, We believe Royal Challengers Bangalore is one of the star teams of IPL, we had a great run with them last year and are happy to be associated a second time. There’s a certain brand of dynamism, bravado and flamboyance that we see RCB and Ed Hardy have in common which makes for a great partnership. The players are not only amongst the most talented, but also have a flair for fashion and the alternative which makes Ed Hardy the perfect style partner for them. We wish the team only the very best and hope the audiences enjoy IPL8

Adding to Alok’s thoughts, Russell Adams, Vice President, Commercial Operations, Royal Challengers Bangalore,saidWe are glad to be associated with Ed Hardy, for the second year. Ed Hardy is about being lovED and celebratED while being Bold, character descriptions that are also perfect for the Royal Challengers. We are all about playing bold this season, and Ed Hardy is a perfect complement to that.”

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