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August 2015




Bangalore, 29th August 2015: MAX, the country’s largest international value fashion brand, is back with the 2nd edition of Elite Model Look India 2015 after getting raving success last year.


Elite Model Look is one of the most sought-after & prestigious contest in the world. This contest is a lifetime opportunity for thousands of boys and girls to become the next international supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.


 The contest which will tour 6 cities across India to hand pick the best talents, reached Bangalore after getting fabulous response from Delhi, Chandigarh & Chennai. The Bangalore Regional Casting took place at Phoenix Market City, Bangalore on 29th August 2015. The city was brimming with energy and enthusiasm as young boys and girls made a bee-line to participate in a rare, unique and an unbelievable opportunity to be a supermodel. The whole environment was charged as they competed fiercely to get shortlisted. Cheering fans and guidance from the experts turned this contest into a memorable and exciting day for the young contenders.


The esteemed jury included – Max Fashion’s Executive Director VASANTH KUMAR, Licensee Elite Model Look India & highly renowned Fashion Director MARC ROBINSON, Supermodels NICOLE FARIA and RACHAEL BAYROS.

Contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants shortlisted from other cities including Delhi, Chandigarh, Chennai, Kolkata & Mumbai.

National Casting finalists will undergo a week long grooming sessions by industry experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for “Best Model Female”. These rigorous grooming sessions conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise and most importantly to be confident. Shortlisted aspirants will be put on their road to success though guidance and mentoring by our experts right up to the Grand Finale, schedule to take place in Delhi in September.

 The ultimate goal is to win the prestigious World Final and represent India on International level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency.

Commenting on the occasion, VASANTH KUMAR, Executive Director, Max said “With the launch of Elite Model Look India 2015, Max reinforces its positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the International fashion circuit.”

 Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, “The fashion industry in India today is bereft of “Supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don’t exist. With the introduction of a genuine initiative by the fashion brand like MAX and Elite Model Look, Paris, it will provide an opportunity to aspiring young male and female models”

Supermodel NICOLE FARIA said “It’s a great opportunity for young girls and boys to participate in ​E​lite ​M​odel Look. Not only it’s prestigious, it puts you on a very good platform.”

Commenting on the occasion, Supermodel RACHAEL BAYROS said “Elite Model Look India 2015 is a great opportunity for young aspiring models. Being part of such a credible model search, automatically ensures that you will be noticed by the best people in the fashion and glamour industry. I wish the contestants all the best.”

Designers of Tomorrow to Showcase Fashion Show at Indian Film Festival Russia (IFFR)


New Delhi, 31st  August,2015: JD Institute of Fashion Technology which focuses on creating the designers of tomorrow is the fashion partner of the event in which the designers of JD Institute will showcase fashion show on the theme’100 years of Indian Cinema’.

Mr. RC Dalal, Executive Director,JD Institute of Fashion Technology-

Ayushmann Khurrana

Madhur Bhandarkar

Shoojit Sircar


Students of JD Institute of Fashion Technology will showcase their collections on the theme ’100 years of Indian Cinema’ depicting India Fashion Internationally. This opportunity will provide a platform for the students to present their talent and imagination, thus, bridging the gap between Russian and India through fashion.

Fashion industry of India has seen a boom and gained popularity in world as a fashion centric nation. Earlier, not many people knew about India and Indian fashion. Today, Indian Fashion designers are well known faces in the International Fashion Industry. It is because of these initiatives which gives a student a platform to showcase their inherent talent and at the same time promoting Indian fashion internationally.

India is a diverse nation and doesn’t have a unique or a standard dressing style, this diversification of dressing style has given Indian fashion designers ample scope of creativity. Students of JD Institute of Fashion Technology performed in last year’s Indian Film Festival as well which happened in Norway in 2014.

Dr.Sarfraz Alam, Director of Indian Film Festival Russia (IFFR) says,”JD Institute is the only fashion college who has given maximum fashion designers to Bollywood Industry like Rocky.S, Falguni & Shane,Varoin Marwah, etc. I am really excited to see these young designers who will be representing Indian fashion here in Russia. Getting associated with JD Institute of Fashion technology is an initiative to bridge the gap between the two countries.

 The Indian Film Festival will take place in Russia from 3rd September-6th September 2015 at Formula Kino Gorizont and Indian Cultural Centre KSRK, Russia. The four-day fest will bridge the gap between the two entertainment industries in the world – Russia and India. The festival will showcase more than six films from or about India. The festival also features live music and dance performances in which Russian dancers will perform on Indian classical music.

Bolywood celebrities who will be going to attend the festival include names of Ayushman Khurrana,Shoojit Sarcar,Madhur Bhandarkar and Tabu who has recently been seen in movie Drishyam.

Mr.Rc Dalal,Executive Director of JD Institute of Fashion Technology says ,”I think after Raj Kapoor,this is the second big thing that is happening in Russia. Russians have always loved Indian cinema and this shows the prominence that the film industry of India has gained. IFFR will become a landmark of Indian art cinema in Russia for years to come and it also provides Jediiians an optimum exposure to the various parts of the world. Getting associated with IFFR is a step closer towards my vision-taking fashion to another level.I thank Indian embassy for the support and making this film festival possible.

IFFR will showcase a blockbuster of Bollywood movies. The festival provides programming and activities that no other film festival in Russia offers and serves a community of Indian and international filmmakers that has the potential of reaching a crossover audience. IFFR offers the Russia community a unique opportunity to learn about India’s multi-faceted culture and long history of filmmaking.

The festival has received an overwhelming show of support from members of the Indian Film fraternity who have committed their time and resources to make the Festival a showcase of the best creative talent from India and around the world.

The Institute sets a new benchmark in innovative teaching methodologies for its students and giving them the best learning experience. The institute was established by Mr. Chandrakant Dalal with an intention to enhance the student’s worthiness and imbibe the nobler values of life in their receptive minds. It is now headed by Mr. RC Dalal who has always had a progressive outlook and has cultivated a symbiotic relationship with the National and International design fraternity.

Narayana Nethralaya Organizes “DRISHTI SANTHE”


Bengaluru, Aug 30, 2015: August 25th to September 8th every year is observed as National Eye Donation Fortnight. As part of the National Eye Donation Fortnight, Narayana Nethralaya and its two eye banks, Dr Rajkumar Eye Bank in Rajajinagar and Dr Shankaranand Eye Bank in Electronic City organized “Drishti Santhe” at its Narayana Nethralaya Hospital, Rajajinagar.

The objective of the programme, as always was to create awareness on Eye Donation & Eye Pledging as more than 1.5 crores of our countrymen, women and children who are corneally blind are currently waiting for someone to donate their eyes. Every year during this fortnight, we conduct events and awareness programs to encourage pledging and to dispel misconceptions.


The Cultural Programme which was per​f​ormed by the blind was concluded with a candle march which was organized by the Narayana Nethralaya Team where thousands marched along with candles to create awareness on Eye Donation & Eye Pledging in & around Rajajinagar, Colombia Asia and Orion Mall.


Siradi Sai Baba Utsav


SSLC & PUC Students Topper Award

KurlonHome Komforts Launched in Jayanagar, Bangalore


Bangalore, 28th Aug, 2015 India’s leading mattress and Furniture CompanyKurlonEnterprises limitedtodaylaunched their first flagship store Home KomfortsinJayanagar. KurlonEnterpriseLimited has its range ofmattresses,pillows, mattress protectors, beds, sofas, bed spreads&cushions.Kurlon is a leading brand with significant market share in the Mattress Segment.The Home Komfort store launch is a part of their retail strategy.KurlonHome Komfortsshowcases theluxuryand lifestyle range of products for bedroom andliving room.


Speaking at the event,Mr. Ravi Sahgal, Executive Vice President & Business Head said “We at Kurlonare pioneers of scientifically designed mattresses in India and have been around for over 50 years.Today we are proud to unveil our flagship brand store– “KurlonHome Komforts”. This will give our brand loyalists a feel of our product range of home accessories andfurniture including High end exclusive Italian designed sofas. We are also looking atopening many more such experiential stores in the near future.”


Mr.Vishal Aneja, Head of Marketing,Kurlonalso added that “Home improvement is a high involvement high growth industry in India with increasing consumer spending.Kurlon Home Komforts aims to bring the best quality and design, based on our deep understanding of the consumer needs.”


Mr.Ravi Sahgaladded “Thus operating on a larger canvas, the company will have more room to grow and will manufacture a whole wide range of products for Home Komforts, while also sellingthe core products including rubberised coir mattresses, foam mattresses and spring mattresses; polyurethane foam (PU foam); pillows, cushions and bolsters; home furniture and furnishing products. The store staff has been well oriented on products and customer needs, hence making the store experience a cherished one.”


Vishal further added, Today, the consumer is spoilt for choices, but the category involvement is very low. This store with its experiential experience, will offer the consumer a lot more than just a transaction. With our state-of-the-art technology, the endeavour is to improve the level of standards  and serve the changing needs of Indian consumer.

The company now manufactures mattresses in 45 different configurations with over 3500 SKU’s. They have a wide dealer network comprising more than 10,000business partners, 73 branch and stock points and 9 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat.

Om Prakash, DG & IGP of Karnataka Police inaugurated the office of Gravify News – 27th August 2015


‘ A team of youngsters are doing great job of promoting Indian heritage and culture with news & Entertainment on a single platform Says Mr.Om Prakash, DG& IGP, Karnataka State Police on the inauguration of Gravify News an online media. He also advised the team to promote more patriotism among youngsters and also requested the team to cover the efforts of police departments for the betterment of society’.



‘Tech for Good 2015’ Women-Only Hackathon in Bangalore on 29 August, 2015


Bangalore, 28 August, 2015: The Anita Borg Institute (ABI), a non-profit organization focused on the advancement of women in computer science and engineering will be organizing Tech for Good 2015, the exclusive women-only hackathon for students and industry professionals from computing and technology backgrounds. This hackathon is intended to challenge experienced coders, while also providing a learning opportunity to young students. Participants of the hackathon will code and work on ideas and projects that will have a social impact.The hackathon in Bangalore is being sponsored by Accenture and 10,000 Startups (a Nasscom initiative) is the ecosystem partner for this initiative.


For more information on the hackathon and to register please visit                 

Date & Venue:

Saturday, 29th August 2015
Nasscom 10000 Startups Warehouse,
Tower D, 5th Floor, Diamond District, Old Airport Road, – Bangalore

The hackathon will be held as a contest over two rounds. The first round will be conducted in five different cities (Bangalore, Hyderabad, Madurai, New Delhi and Pune). The top finalists selected from the first round will present their applications at the grand finale to be held at the largest technical conference for women in India – the Grace Hopper Celebration of Women in Computing India (GHCI) 2015 in Bangalore during 2-4 December, 2015. The winning teams will be chosen by a panel of judges at GHCI 2015.

This Rakhi, be unique yet considerate; surprise your sister with innovative Bonita Products

Bonita Logo
New Delhi, August, 2015: — Searching gifts for women is always a tough task, more so if it is for your sister. With the festival of Rakhshbandhan round the corner, most brothers have switched on their search mode to find that perfect gift that will leave their sisters resplendent with joy. Bonita, home utility product line from the house of Casa Brands India Pvt Ltd offers you a range of products that can help you in your quest.
Rakhshabandan is a one of its kind celebration of brother sister love, and offering a gift to your sister is an intrinsic part of the festival.
Travel Treat Orange 1

Gone are the days when a box of chocolates or an envelope full of money would spell the charm. In the age of modern and independent women, it does deserve some innovative thinking and novel gifting ideas to stimulate your sister. The range of home utility products from Bonita not only provide you wide spectrum of intelligent gifting options but also solid value for money.

“Chocolates, soft toys or greeting cards were popular pick-ups, probably a decade ago. Today, people put effort to give a personalized gift that is not only unique but also useable. While perfumes, bags and jewelry have become cliché, gifting home utility products is slowly gaining pace. Gifting electronics such as microwave, induction stove and others too has remained a popular trend; these days, people no more depend on an occasion to buy such products. However, when it comes to gifting home utility products, the idea is still quite innovative and considerate,” said Mr Umang Srivastava, Joint Managing Director, Bonita.

Bonita Ironing Mat

Compact yet organized is the mantra of the new age women who are redefining the rules of gender and conquering new spaces every day. An entrepreneur who drives a start-up also loves to have her house in perfect shape.

Offering products for every taste, the product range from Bonita turns out to be an answer for all. Home utility products like a shoe rack or an accessory organizer will be more acceptable to a woman or a girl who loves to keep home organized and clean.

Similarly, if your sister is looking for compact, robust and eye pleasing solutions for her home, you can gift her a beautiful laundry bag or a laundry drying stand but she is more on the wheels a travel organizer can give a limitless joy.

“As Brand name Bonita suggests, our products are beautiful and innovative.  They are designed for urban independent women of today. Within a very short span of time, Brand Bonita has created a definite space for itself and loyalty among its users. Urban women have related to it in a big way as they find Bonita’s products tailor made for their requirement. International quality, complete home solution under one roof, innovative products, beautiful color and designs — all these USPs put us in a bracket of our own,” said, Ms Vineeta Mittal, Brand Director, Bonita.

With innovation and brainstorming, Bonita has succeeded in radically shifting the mindset of the people concerning home utility products. Its range of out the box products such as  Microwave Safe  Stainless Steel Bowls, Ironing Mat with Silicone Pad, Vacuum Bags has led the brand attain a recognition in the international markets as well. Meanwhile, the product category of Bonita includes Microwave Safe Stainless Steel Bowls, Ironing Boards, Clothes Drying Stands , Ironing & Drying Accessories like Silicone Pad , Ironing Mat, Cloth Pegs, Laundry Baskets , Vacuum Bags, Folding Wardrobes,  Jewelry Organizer, Step Ladders, Organizing Solutions , etc.

Zippo kick-starts “The Real Man” Campaign


Bangalore, August 28, 2015: Iconic American brand, Zippo is all set to engage its fans in an exciting campaign to celebrate the essence of ‘The Real Man’. In a quest to find the attributes that make “The Real Man”, Zippo has partnered with men’s magazine, Maxim India.

Man in the Mirror

The campaign aims to establish Zippo’s characteristics as moving beyond iconic lighters. The campaign integrates the belief that having a story makes a man unique; having a Zippo lighter makes him a man.

Lighter and Wallet

Starting with a six-day Twitter contest on August 30, 2015, fans will be encouraged to share traits they think make “The Real Man” at Maxim India. Best entries will be integrated into a photo feature in Maxim India’s October issue and rewarded with a Zippo Gentlemen’s lighter.

Zippo and Maxim India will host a party to celebrate the spirit of ‘The Real Man’ with attendees including socialites and like-minded celebrities from fashion and Bollywood.

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