The new Idea plan prevents customers from Data Bill Shock by stopping data billing after pre-defined usage limit!

 Mumbai, 24th June 2014: Idea Cellular, country’s 3rd largest and fastest growing mobile operator, has launched ‘No Bill Shock Combo Plan’ for its postpaid subscribers across major circles. The plan will help users to avoid any kind of data bill shock by capping monthly data usage limit.

 The new Idea ‘No Bill Shock Plan’ comes with pre-defined data usage limit. Within this limit, Idea will offer data service at maximum speed as per plan. Beyond the set limit in order to keep a check on the data usage and billing, data billing will be stopped and data speed will be automatically reduced. If however, the subscriber wants to continue using high-speed data connectivity, then the customer can opt for a speed booster, which will instantly provide additional data at high speed, valid only till the current bill cycle.

 No Bill Shock Plans are offered at Rs. 199 and Rs. 275 with 2G data and at Rs. 249, Rs. 399 and Rs. 549 with 3G data. All of these plans come with benefits of local & STD voice minutes and SMS along with the 2G or 3G data as per plan. In the initial phase, these plans have been introduced for Idea postpaid subscribers in the Maharashtra & Goa, Uttar Pradesh (East), Mumbai and Delhi. These plans will be gradually rolled out in other markets as well.

Plan Details:

Benefits 2G Plans 3G Plans
Monthly Rental INR 199 INR 275 INR 249 INR 399 INR 549
Local + STD (Mins) 200 275 250 550 550
Data (In GB) 0.5 GB -2G 1 GB – 2G 0.5 GB -3G 1 GB -3G 2GB – 3G
SMS (Local + Nat) 100 100 100 100 100

Idea Cellular has always believed in providing customers with the freedom of choice, personalization and convenience. This plan has been introduced keeping in mind the growing subscriber additions to Idea’s postpaid portfolio, enabling subscribers to make an informed decision of choosing the data plan best suited for their pockets.




Today’s discerning smartphone users not only travel for business but also leisure and in the process gets exposed to many new places. Across major India cities and towns, economic and infrastructure progress is adding to addresses which are increasingly becoming hard to remember and use.Today, digital mapping and location-based services help us navigate our world like never before. At the same time, it has never been harder to get lost.  In a new world of smartphones with GPS, and instant everything, why are we still using addresses to find places? Addresses are hard to remember, addresses are hard to share, and addresses can’t help you find a trail-head, a playground, or a special bench in the park.

 There simply has to be a better way which we call BLIX…

The application uses the GPS in an Android or iOS smartphone to help users record/share places, add photos, notes and tags to further personalize each location. Search and filter features enable users to create custom lists of places – and share them with friends through mail, text and social media. Simply by tagging a specific location, one can ‘Blix’ the area and associate it with a special tag (must visit Indian restaurant; best street food joint in Bangalore etc). Users can also assign dates to these tags so they appear in a preferred order. While on a trip, users can simply click “get directions” and Blix will help them navigate to a specific destination. It saves them the hassle of remembering any address. Moreover, with Blix, saving one’s favorite places and sharing them is just a few clicks away- via notes, pics and a links to digital mapping.

 John Samuel

John Samuel, Co- Founder, Blix says, “We created Blix so that all of the places in our lives – both special and practical – can be saved and organized in one easy to use mobile application. At the same time, we wanted to create an app that would act like a personal travel companion helping users record, track, save places important to them and share it only with people they choose to.” In that sense Blix is the first ever mobile app in the personal directory space in India, available for free download on Android and iOS.

Bruce Woolsey

Bruce Woolsey, Co- Founder, Blix adds, “Sometimes there are locations from a special vacation – a hidden café, a beautiful beach or a unique local boutique- and at times, places that need to be saved for practical reasons – your child’s friends’ house, or office locations of your clients etc. Blix makes it easy to remember places and makes the process of storing destinations and helping you find them easier than before.”