LONDON, U.K. – September 19,2016–Crocs, Inc. is proud to announce its first runway collaboration with award-winning British designer Christopher Kane at London Fashion Week 2016. The collection of bespoke, limited edition Crocs shoes debuted on the catwalk this afternoon for the brand’s SS’17 London Fashion Week show.
Christopher Kane’s signature of constant innovation and rebellious femininity perfectly complements one of Crocs’ core brand values of celebrating individuality. Today, the pairing of these values was unveiled on the catwalk at The Tate Britain, as a bespoke collection of limited edition Crocs shoes were unveiled as part of the Christopher Kane SS’17 Womenswear collection.
The iconic Crocs Classic Clogscome in a specialmarble print (in green, blue, orange and brown), as well as high shine plain colours in rich earthy tones, and embellished with beautiful natural gemstone Jibbitz(shoe charms), especially created by the brand for this collaboration.
“When Christopher Kane approached us about this opportunity, we were delighted and excited to work together with such an iconic force in the fashion world,” said Michelle Poole, Senior Vice President of Global Product and Merchandising for Crocs. “Working with Christopher reinforces our belief that our iconic clog is incredibly relevant in today’s style arena. This partnership becomes a terrific vehicle for transforming the ordinary into the extraordinary, and elevating the everyday into desirable luxury, two of Christopher’s key design philosophies. This collaboration has legs way beyond London Fashion Week, and we’re excited to share more details in the near future.”
Christopher Kane, said of the partnership: “I always work with unexpected items and combinations, transforming the everyday into desirable luxury. I wanted to bring my own stamp and DNA to Crocs’ classic clog and achieve something really special. The marble print feels very earthy and I often think of Crocs shoes in a very grounded way, worn with either an evening dress or with jeans, and adding the rock crystals brings a bit of luxury to this everyday style. Crocs are arguably the most comfortable shoe, and I love that they are slightly awkward and might be perceived by some as ‘ugly’. They have a very naïve and childlike shape which I especially like when they look extra clunky on the foot.”