September 27, 2016: Cycle is a great leveller and the versatility it provides has elevated its status as all season ray of hope for the masses. Increasingly Cycle as a vehicle to communicate social messages is on the rise with several organizations riding on this factor to sensitize the community about its chosen goal.
In tune with this trend Namma Bengaluru will witness a ‘PEACEBYCYCLE’ event on October 2, 2016 – Gandhi Jayanti – to convey the message of peace and humanity to the world, to remind people that Every Human deserves the right to a peaceful existence. Also this event will raise funds to build the planned Worldpeacemuseum in Bengaluru. This project in its virtual form is estimated to cost Rs 30 lakhs and in the physical form is estimated @ Rs 50 core.
‘PEACEBYCYCLE’ event is being jointly organized by Bornfree Art School & Breathe Entertainment in Association with ICYCle.in. This event is also to commemorate DaanUtsav (earlier called the Joy of Giving Week) celebrated between October 2 and 8. The event will witness cycle enthusiasts’ pedal 18 kms – starting from Mahatma Gandhi Park on MG road, they will pedal across MG Road, Indiranagar, Jeevan Bhimanagar, Old Airport Road, Marathahalli and end the cycling tour at Ecumenical Christian Centre (ECC) on outer circle Whitefield road Marathahalli. The event will be flagged off at 7.30 a.m. and the registration fee for participants will be Rs 500/-. Those who do not own a cycle don’t worry as you could hire one from ICYCle.in.
In the run up to the event unique and specially designed cycles will ride across the city spreading the message of peace and also drumming up support for building the proposed Worldpeacemuseum. To add to the excitement, on the event day cyclists could witness Music for Peace – 20 lady artists will play Traditional Tamte form of music accompanied by various other Peace Drums Circle; playing with puppets and so on.
According to John Devaraj, Founder Born Free Art School, “A cursory glance of daily news is a proof of what is happening around us – violence, suffering and injustice. While the vast majority prefers to remain silent, some sporadically speak out and want to take action. The irony is many of us think the ugly incidents will not strike us without realizing that anything could strike us any time”. These peace initiatives are aimed at sensitizing masses and prevail upon them to give peace a chance, and in the process be a change agent, he added.
According to Kishore Joseph, Social Activist & Director Breathe Entertainment, “As a change agent we should propagate being peaceful, being loving and calm and as Gandhi said only by being peaceful we can bring greater peace, love and wisdom to the world around us”. Further, he added, through cycling, we are trying to convey the message of peace & humanity to the world and remind their right to a peaceful co-existence, able to live a life of quality & dignity.
Commenting on cycle being a catalyst for promoting peace, Santhosh, Founder ICYCle.in, said, “The culture of cycling is fast catching the imagination of people and the humble cycle is now emerging as a vehicle for spreading social messages with telling effect. We are keen to proactively put cycle to best possible use and are happy to associate with this event and be part of the process that nurtures cyclists to be change agents in ushering in peace culture”.
Hailing the ‘PEACEBYCYCLE’ initiative Shajan Samuel, Sr.Vice President MAAC (India), said that, MAAC was glad to support the event as they have always been at the forefront of several CSR initiatives likes Stress Management workshop for Bangalore Traffic Police, Open street festival for Autistic Kids and many other social events. He also added that there is no better way to celebrate the birthday of Mahatma Gandhi, than a ‘PEACEBYCYCLE’ ride to spread the message of harmony.
‘PEACEBYCYCLE’ event is supported by IOC, MAAC, The Bangalore School, Seva Café, Fitness NU (Fitness Partner), Nammradio.com (Online Radio Partner) & Ecumenical Christian Centre (ECC).
To participate in ‘PEACEBYCYCLE’ event log on to any of the following: