Bengaluru, 29th July 2016: Kraftly, an online destination for unique & beautiful products has launched ‘Krafts of India’. With the launch of Krafts of India, they present the best of Indian art and crafts up, close and personal.
With Krafts of India, Kraftly aims to support the Indian handicraft ecosystem by providing them with a platform where) small and home sellers can sell their products online. Also, they want to help the buyers discover the lost art forms of India, all on a single platform.
Speaking about this recent addition, SaahilGoel- Co Founder & CEO, Kraftly said “Our aim is to bring a unique range of handicraft products to the wider range of buyers through our platform & to sustain the Indian culture & spirit under one roof. The categories will comprise of apparels, footwear, home decor, jewelry and much more & will provide the best of the Indian handicrafts to each & every individual. “
AkshayGhulati, CBO, Kraftly, speaks about the inspiration of Krafts of India “Crafts or Handicrafts are not just ‘items’ made by artisans but rather a story, a story that the artisan tells about his life, the culture, and traditions of his land. A handicraft is a unique expression holding in itself- the myths, legends, folktales and traditions of the eras gone by. Krafts of India is an endeavor by Kraftly to connect such artisans with global audiences.”
With Krafts of India, Kraftly is taking on the role of storytellers to help these weavers tell their stories through their handcrafted products, their thoughts, and their ideologies. Their mission is to create a global family by uniting the artwork of local artisans with the seekers of beautiful crafts across India, thereby encouraging craftsmen to further strengthen the roots of Indian diversity.
With the onset of Krafts of India, they bring 18 such crafts that showcase the beauty and hard work put in by rural craftsmen from all over the country. These include Banarsi, Madhubani, Kalamkari, Phulkari, Dhokra etc. from all across the country across categories such as Apparel, Footwear, Home Decor, Jewellery and more.
Currently, Krafts of India has handicrafts sourced from 50 small and home sellers from all over the country.They also plan to include 40 more artforms in the next 90 days, sourced from 100 different artisans and small sellers. With the quest of bringing out the best, Kraftly’s aim is to make ‘Krafts of India’, the biggest online handicrafts destination in India.