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Bengaluru, June 28, 2016: Get ready to step out with style in trendy and comfortable apparel brought to you by C9, the modern fashion brand from the Sangam Group. With the arrival of their new collection – AIRWEAR, the ultimate next-gen apparel for women, C9 is bringing to the user an ultra-chic feeling.

Airwear from C9 (2)

C9 is using hi-tech technology from Santoni, Italy in the form of circular knitting machines to produce the entire Airwear range. Thus, a multitude of styles and colours can be put together to create beautifully designed products that bring about the perfect mix of fashion and function bringing lasting satisfaction to end-users. The brand C9 aims to reach out to women in their everyday roles with this unique technology for Airwear, with apparel suited for each part of the day. It maximizes mobility and 4D stretchability resulting in enhanced comfort and confidence for the user. With its light weight fabric, Airwear is set to provide the end user an extremely seamless experience. Using the rich and extensive experience that the Sangam Group holds in textiles, the collection will be fluid, flexible, fashionable and tag free.

Airwear from C9 (3)

C9 has installed 36 circular knitting machines imported from Italy, the world leader in seamless knitting technology, and has an installed capacity to manufacture 10,000 pieces of seamless garments a day at its manufacturing facility at Bhilwara in Rajasthan. Made for the woman who wants to retain her sense of classic elegance with a twist, the garment technology eliminates the process of fabric laying, cutting and sewing giving a harmonious look to the wearer.

Airwear from C9 (1)

Says Mr. Pranal Modani, Business Head – C9, “We have incorporated cutting edge technology to develop the Airwear range of products. Our designs have been carefully curated and handpicked to define and transform the Indian apparel market. We want to reach out to every woman with our fashion-forward brand and are delighted to introduce Airwear.”

Performance of the garment is enhanced due to inimitable comfort and moisture management which keeps the user fresh all day long. Epitomising a fresh and free look, and elegance, Airwear is a glamorous addition to any wardrobe.

The brand’s TVC is reaching out to audiences showcasing the true international standard that the apparel brings to the Indian market. Shot in Bangkok with international models, the brand aims at carving a space for itself at the top of the audiences mind.

The Airwear range will bloom with the triumph of lively colours and designs, inspired by talented designers working on celebrating the utopia of a perfect city for a modern woman in their Spring Summer 2016 collection. The urban city found in many parts of the world is the inspiration for the current story. It is the city that offers fashion, fitness, art and colorful breathable spaces to women of C9.

The Airwear range comes with benefits like design and style, comfort, durability, support and fit, owing to the specially engineered product.Every season would be a unique theme based collection and would be inspired by international flavor in style and fashion like our SS ’16,which is governed by urban landscape of utopia. The upcomingAutumn Winter 2016 will be inspired by the impact of Zen living, stories from Indigo diaries and the upliftment of pop culture. The guiding theme of each season will give the Indian woman a new experience of dressing.

Easy availability within the reach of the customer – the marketing spread in the coming days plan to have over a 100 EBO’s on the next 3 years and over 3000 MBO’s across the length and breadth of India along with planning to reach out to most of the large format stores, malls and modern retail stores. It will also be available on most of the E-platforms apart from C9’s own website: www.c9fashion.com.

Fabulous offers and attractive schemes will make a new exciting experience of buying.

Within the three ranges, the apparels on offer include:

  • Fashion Wear: Leggings, Tops, Flat Pants, Capris, T-shirts
  • Inner Wear: Shape Wear, Sports Bras, Seamless Panties, Camisoles, Tube bras, etc.
  • Active Wear: Leggings, Cycling Shorts, Yoga apparel, T-shirts, Track pants, Capris, Tank Tops, etc.