Bengaluru, June 9th , 2016: House of Chase (HOC), a niche fashion brand from Chennai, has opened its first pop-up store here today. As part of the inauguration, HOC is showcasing its Spring/Summer 2016 collections with active wear, lounge wear, and high fashion, catering to women and men inspired by an alternative and global lifestyle.
The showcase of the collections will be held during June 10-20, 2016. Located at Binny Mills, 101/102, Andrews Building, MG Road, Bengaluru, HOC pop-up store will be open for the public between 10 am to 9 pm.
Talking to the press, Ms Samyuktha Venkatachalam, Managing Director and visionary behind the brand House of Chase, said that HOC is crafting a wide range of comfortably-glamorous yet affordable modern wear for women and men excited about owning a western wardrobe and carrying off an international style effortlessly. “We are excited to present our collection to the Bengaluru audience through a pop up. The pop-up has proved to be a great way to introduce our brand to other markets. We initially launched our brand as an online store and since have opened two brick and mortal stores in Chennai.
Our clothing line for women and men have received an immense positive response from our customers. People who have engaged with the brand love the style, quality and designs. We plan to expand HOC’s retail and digital footprint to other major cities in the country. Hopefully by the end of the year we will inaugurate House of Chase’s flagship store in Bengaluru.” she added.
Talking about the 2016 collections, Ms Venkatachalam said that it has a range of products including, velvet track pants, velvet hoodies, velvet shorts, yoga pants, pull-overs, skirts, maxi, dress, crop tops, high slit tops, jeggings, t-shirts, tank tops, campus pants, among others, for women, and T-shirts, track pants, hoodies, shorts, for men both in slim and comfort fits.
HOC pop-up store also sells makeup bags, makeup brushes, lingerie, as well as notebooks and hand sanitizers.