Bengaluru, May, 2016: Scullers, from the house of Future Lifestyle and Fashion in association with Smile Foundation presented the 10thedition of a unique celebrity-endorsed fashion show – ‘Ramp for Champs’, an initiative to raise awareness and support for educating underprivileged kids.
The event witnessed the presence of showstopper Sushruti Krishna (Miss India 2016), Elli Avram (Actress) and Vito Dell’ Erba (Creative Director, Future Lifestyle Fashion) among other well-acclaimed celebrities from all walks of life, who walked the ramp along with the kids from Smile Foundation. The fashion show was choreographed by fashion guru Prasad Bidappa.
‘Ramp for Champs’ is a unique concept aiming towards the realisation of the need to build community engagement and lead masses to the issue of education for the underprivileged children. The funds raised from the event will go towards the education of the less privileged kids.
Speaking on the occasion, Sujatha Raghunandan, Chief Brand Manager, Scullers said, “Scullers, which stands for celebration of joy, optimism and new beginnings is excited to be associated with this event and dress the petite style icons. It is a joy to witness the smile on these innocent faces as they walk the ramp confidently spreading excitement.”
Around 25 children walked the ramp showcasing the new Scullers Kids Spring Summer Collection. The kids were playfully dressed in trendy T-shirts, chinos, denims, tops, skirts and dresses from the collection that brings alive the colors of Mexico. Inspired from Scullers – Scullers Kids also believes in enjoying the good life to the fullest. Reinterpreted for children the brand offers a range of clothing drenched in the sun and the spirit of the outdoors. Simple, stylish and unfussy, these are clothes, kids can have fun in, and look good doing it. For those between the age of 5-14, these clothes are comfortable and yet rugged enough for the rough tumble.
Earlier last week, the kids had great fun selecting their ensemble from Scullers Store at Brigade Road.
The brand Scullers over the years has come to personify a lifestyle and choices that come with it. It is timeless; embracing the old as well as it does the new. It is stylish without being flashy. Elegant without being somber. Sophisticated without being uptight. The colour orange is at the core of Scullers persona. And just as orange is the mix of two colours, Scullers appropriately finds expression in couples, close knit groups and the coming together of individuals.