May 19, 2016, Bengaluru: Having built and supported over 450 schools till date that will impact the lives of over 8,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 12th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education. Taking the programme ahead this year, P&G Shiksha launched ‘Shiksha Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products and contribute to this noble cause impacting the lives of thousands of underprivileged children. Joining the movement this year, ace cricketer and Australian legend Shane Watson donned the avatar of ‘Shiksha Superhero’ for the students of P&G Shiksha School in Bengaluru. Shane emphasized on the importance of education in the lives of children. He encouraged the people of India and Bengaluru to be Shiksha Superheroes by simply choosing P&G Products and contribute to the education of underprivileged children. During the event, Shane also shared his school memories with the children and emphasized on the importance sports and extra-curricular activities their holistic development while teaching them a few cricketing strokes. The Shiksha school children were quite excited to meet their hero and also requested him to play the guitar. Shane, being the sport that he is immediately obliged and charmed his young fans by strumming the guitar on his favorite song.
During the school visit, Ace cricketer and Shiksha Superhero Shane Watson remarked, “Today, while I spent time with P&G Shiksha children, I was nostalgic reminiscing my school days. It felt amazing to interact with these young kids who are really talented and have a bright future ahead of them. This is the first time I associated with P&G Shiksha and I am delighted to witness the difference that P&G Shiksha has made by building and supporting more than 450 schools that will impact the lives of 800,000 children. “
He further added “I realized today that it is very easy to be a Shiksha Superhero in real life; this simple act will improve the lives of underprivileged children and make a big difference to their future. Everyone can become a real-life Superhero, all you have to do is choose P&G products and become part of the P&G Shiksha movement that will enable you to contribute towards education of underprivileged children. Like me, I want to encourage the people of India to be Shiksha Superheroes by making the simple brand choice of buying P&G products and make a difference in the lives of many more children. It is an ordinary act and a very small contribution from our end but has a large impact on the lives of these children.”
P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anil Kapoor, Rahul Dravid, Irrfan Khan, Arjun Kapoor, Kareena Kapoor, Saif Ali Khan, Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan, Aditi Rao Hydari and many more.
P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head & Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit amazon http://www.amazon.in/b/ref=Shiksha_TOS?_encoding=UTF8&ie=UTF8&node=3966988031 or Snapdeal http://www.snapdeal.com/offers/shiksha to buy P&G products & support this cause. Embodying the motto of ‘Padhega India, Badhega India’ – P&G Shiksha believes that the bright minds of today lead to a brighter tomorrow.