Bengaluru, May 11, 2015:Preethi Kitchen Appliances, leader in the Mixer Grinder category and pioneer in Kitchen Appliances category product innovations,today announced the formal launch of superior multi-function packed Zodiac Mixer Grinder in Karnataka. The Zodiac Mixer Grinder comes with 5 year motor warranty and is loaded with functionalities that are first of its kind for a Mixer Grinder. The company is also strengthening its presence in this region to deliver its complete range of products and after sales service support in the market.

Preethi is one of the largest distributed brands in Karnataka. It is further strengthening its direct presence by enhancing dealer networks and make sure that its complete kitchen appliances range across 14 categories – Mixer Grinders, Gas stove – Glass top and Stainless Steel, Induction Cook top, Electric Rice Cooker, Table top wet grinders, Electric Pressure Cooker, Hand Blenders, Choppers, Mini Food Processors, Iron Boxes, Kettles, Health Juicers and Coffee Makeris made available to its consumers.

Zodiac is the first Mixer Grinder to have 3-in-1 Insta Fresh Juicer Jar – One Jar which can do three functions – (1) Centrifugal Juicer which can juice fresh fruits, (2) Super Extractor which can extract tamarind essence or coconut milk (3) Blender which can make shakes and lassi. The product also has first of its kind 2.1 Ltr Master Chef Plus Jar which can perform seven functions – Atta Kneading, Chopping, Citrus Press, Pureeing, Slicing, Grating and Meat Mincing. Zodiac also has 3 stainless steel jars that meetall the grinding requirements. The product is powered by state-of-the-art Vega W5 Motor which comes with 5 years of Preethi Warranty. It comes with a unique contemporary design that provides a stable footprint and also a colour changing overload indicator.

Rupendra Yadav, CEO, Preethi Kitchen Appliances said, “We are excited about enhancing our strength in Karnataka market. Preethi’s success mantra is based on Quality, Innovation and After Sales Service. We feel our job doesn’t end simply by providing product of highest quality; we want our consumers to enjoy the experience of owning Preethi product. And that extends to lifelong free service. This has been the main reason forPreethi’s success for many years.”

Commenting on the performance he said that “we registered 11.5% topline growthlast year and expecting double digit growth for 2016.Recently we entered into Gujarat and Orissa with strong dealer network base and see strong expansion opportunities. Preethi’sPhilips merger helped to move beyond just being a mixer grinder brandand the improvement in efficiencies across value chain has allowed the business to invest back in R&D to deliver Meaningful Innovations to the Consumers”.

Adding to the company’s aim A Gowarthanan, General Manager – Marketing, Preethi Kitchen Appliances said, “We are well positioned to deliver higher value to our present and future consumers in the market. Every single interaction between the brand and the consumer is very important to us, be it at the time of purchase or the time of usage. This is how Preethi has stayed the preferred brand of the consumers; by regularly engaging with them and by bringing products like Zodiac that are efficient, multi-utility, and can help in significantly reducing the time and effort needed inside the kitchen. We aim to further consolidate our leadership and opportunities to accelerate growth in the Mixer Grinder category with the launch of Zodiac.”

Commenting on exports he added that “the mixer grinder has been exported to 18 countries worldwide and expecting strong growth potential through range expansion. Export business continues to grow with backing of Philips in markets of Middle East and parts of Africa where Preethi has leveraged the Distribution Strength of Philips.”

Preethi, all through these years has been leading category innovations by establishing functional supremacy of its products with two state-of-the-art manufacturing facilities in Tamilnadu and Himachal Pradesh.Its R&D facility is responsible for leading industry innovations in its portfolio and helps Preethito retain the competitive edge in the category by offering unparalleled brand experience.

Details of the Range :

Model Name MRP Configuration
Zodiac 8960 0.5 Ltr Jar, 1 Ltr Jar, 1.5 Ltr Jar, 1.5LtrInsta Fresh Juicer Jar, 2.1 Ltr Master Chef Plus Jar, 5 Yr Motor Warranty
Taurus 7385 0.5 Ltr Jar, 1 Ltr Jar, 1.5 Ltr Jar, 1.5 LtrInsta Fresh Juicer Jar, 5 Yr Motor Warranty
Aries 5945 0.2 Ltr Jar, 0.5 Ltr Jar, 1 Ltr Jar, 1.5 Ltr Jar, 5 Yr Motor Warranty