May 3, 2016 – Summer 2016 beckons, with its enticing promise of exclusive escapes with friends in the vibrant sun: from rooftop pool parties to beach resort celebrations to private yacht getaways. This summer, Moët & Chandon answers the call with Moët Ice Impérial. An alluring escape in and of itself, Moët Ice Impérial is a luxuriously groundbreaking take on Moët & Chandon panache.
ESCAPING CHAMPAGNE NORMS
Moët Ice Impérial breaks the traditional champagne rules – in style. The world’s first-ever champagne specifically created to be enjoyed on ice during social gatherings in Moët & Chandon hand-picked destinations around the world, it perfectly represents the Maison that is renowned for its daring spirit and pioneering approach to sharing the magic of champagne. Only Moët & Chandon could innovate Moët Ice Impérial, a radically new way to enjoy champagne, thanks to its 270 years of unparalleled heritage, innovative spirit and winemaking savoir-faire!
GROUNDBREAKING SUMMER ESCAPES
Moët Ice Impérial exudes summertime socialite style in the world’s most sought-after warm-weather destinations. From urban escapes – rooftop parties at the instant the sun sets, to resort escapes – exclusive and vibrant seaside villas at mid-day… Moët Ice Impérial is there!
To accompany summer escapists at these breathtaking locales, Moët & Chandon presents the Summer Escape Trunk. A must-see, limited edition piece designed exclusively in France, the Summer Escape Trunk is the symbol of summer celebration, whisking you and your friends away with its promise of warm and sunny escapes. When closed, it is a sophisticated, handheld white travel case. Once opened, its interior golden highlights peek out, reminiscent of the invigorating summer sun. The chic case elegantly houses bottles of Moët Ice Impérial, glasses and ice – everything needed to share the perfect drink with friends and keep summer escapes fresh and fun all along!
“Summer is simply made for an escape, and Moët Ice Impérial is its essence in a glass,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “Whether it is an urban, resort or yacht escape, Moët Ice Impérial signals summer with just the clink of an ice cube.”
AN EXCLUSIVE ESCAPE IN A GLASS
Moët Ice Impérial’s crisp freshness and powerful tropical fruit aromas are an instant escape to captivatingly warm locales around the world. It is served over ice in large cabernet-style glasses that enhance the crisp, freshness experience. Packaged in white lacquered bottles with a black tie, gold label and silver design, Moët Ice Impérial exemplifies the Maison’s elegance and innovation.
“Moët Ice Impérial is true to our Maison’s celebrated style, but it breaks new ground by opening up a new frontier in champagne.” commented Benoît Gouez, Chef de Cave of Moët & Chandon.
Moët Ice Impérial’s fruity and intense nose combines the powerful fruit flavors of tropical fruits of mango and guava, the generosity if stone fruits such as nectarine, and an original note of raspberry and gooseberry. The generous palate combines roundness and freshness such as the broad fleshy and voluptuous flavor of a fresh fruit salad, the captivating sweetness or caramel and quince jelly, and the refreshing acidity of gooseberry and ginger notes.
The Moët Ice Impérial cost is INR 7500 in Mumbai and is available at luxury hotels and select premium retail stores in Mumbai and Delhi.