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New Delhi, April 18: India’s leading online fashion destination, Jabong announces a new partnership with renowned international fashion retailer Mexx. The European brand has been designing quality fashion and accessories that take inspiration from the energy and buzz of the city. Mexx believes their product embodies a blend of uniqueness, love for detailing and surprising price-quality.

“We are very excited to launch Mexx exclusively in India and more than anything else we are thrilled that our brand ideologies are similar. At Jabong, it is our constant endeavor to make fashion accessible to all and bring the best of global fashion to India. With Mexx on board we continue to broaden our international brand offering and have few other exciting names in pipeline,” said Sanjeev Mohanty, CEO & Managing Director, Jabong.

As a global brand, the world is our stage. Mexx embraces the diversity of individuals living fast-paced lifestyles offering its consumers fast fashion and style with a promise of quality and effortless style. We are very excited to launch Mexx in India and to have Jabong as our experienced and knowledgeable partner for optimizing our online presence. Based on our global brand awareness and the outstanding price-quality mix of our collections we are very confident about the desirability that our brand will have with the Indian consumers. We can’t wait to see the first results coming in are convinced they will prove to be the start of a long term presence of our brand within the Indian market”, said Umit Eroglu, CEO, Mexx.

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Jabong has in the past launched renowned high street labels such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided and Next to name a few.

The Mexx Spring-Summer’16 collection that will be available online takes inspiration from the following trends – Street, Collection & Atelier.

STREET

Women: If there is one piece that instantly evokes the summer of ’67 this season, it is the bohemian gilet in butter-soft suede. Hippie-chic fringes trail and this cover-up is worn with a long cotton dress or denim cut offs: high rise and rolled up as high as they can go!  Red, Vintage Indigo and Black are softened with Papyrus. Stripes and ditsy prints have a Retro feel. Carefree and hand drawn sketched graphics, a sense of whimsy to the tees. The Spice market inspired the palette for the warm orange and red tones.

Men: You can saunter around the old town in as many cities as you like, but everyone knows that true holidays are spent stationary on a beach.  We introduce our new beach shorts, made with a quick-drying material and dries faster than you can say “a margarita on the rocks, please”.  Things are looking all-white for men once again this season.

ATELIER

 Women: Fresh, crisp and unmistakably feminine, broderie anglaise makes for the prettiest of style updates. Paisley-print skirts and tiered dresses with fringing and Nautical-inspired details. These Boho pieces are perfect with bronzed limbs, tan accessories and a blazing sunset. A modern goddess gown A flowing, floor-skimming dress makes for an empowering silhouette, this season and beyond. Our elegant red silky dress is strong in its simplicity; the exaggerated racer back gown sculpts to your body a fashion legend.

 COLLECTION

Women: Side-split skirts, unbuttoned check shirts, breezy shirt dresses and fluffy knits put a sultry spin on signature ’50s looks. Mid-century shapes, embellishment, simple cuts, and soft fabrics. Breezy summer suiting with cropped neat jackets would combine with wide flare skirts or long flowing trousers. Rope and braided details add a nautical touch to the soft tailoring and feminine shapes.

 Men: Sophisticated linen shorts with our linen easy cut shirt and unlined blazer. Even the sandals: unmistakably smart. We turn our attention to “off-duty” summer attire, an area of our wardrobes often approached in a more carefree, ad-hoc manner. As a result, it can feature pieces that are at best frayed and at worst look as if time has forgotten them

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