Bengaluru 2nd April 2016: PEPS Industries Pvt. Ltd., India’s leading spring mattress manufacturing company opened the doors to its 11th ‘Great Sleep Store’ in Jayanagar, Bangalore. The new store was inaugurated by Dy. Commissioner of Police Sri B. N. S. Reddy. This launch earmarked a milestone for Peps of opening the 101st ‘Great Sleep Store’ in India on the completion of their 10th year.
The ‘Great Sleep Store’ is exclusive retail store format of Peps designed to give best-in-class brand experience to the customers. This store will showcase the complete range of Peps products such as mattresses, pillows, linen, comforters, protectors, etc..
Speaking on the occasion, Mr. K. Madhavan, Managing Director, Peps Industries Pvt. Ltd., who is also known as the ‘Mattress Man of India’ said, “The launch of this store is highly significant for us as it is the 101st ‘Great Sleep Store’. In addition, it is our 10th year of successful completion of business. We intend to increase the footprint of the ‘Great Sleep Store’ across the country as it has significantly contributed to the overall sales and delivering high ROI. We are very proud of the fact that customers not only carry products from our stores, but also the seamless buying experience.”
Peps has come a long way from manufacturing 8700 mattresses in its inception year of 2005-2006 to 1.92 lakh mattresses in 2015 – 2016 and by increasing its dealer network from 47 to over 4800 in the same period of time across India. The success of Peps can also be attributed to its smart and consumer centric marketing strategy, affordable pricing, and well researched product innovations which have further been complimented by a strong brand strategy. This has helped in building equities such as premium, quality, comfort, reliable, contemporary, global, etc for Peps. Recently, they have re-positioned themselves with the tagline ‘Live the #Pepslife’ as Peps connotes a recharged life as benefit of good sleep, courtesy Peps mattresses.
Speaking on this occasion the Dy. Commissioner of Police, Sri B.N.S. Reddy said “Peps understands that adequate sleep is very important for beginning the day recharged and energized. In our police force, we sleep sporadically due to odd working hours. Hence, a good night’s sleep, even for a short duration, is important to maintain a healthy life. Peps mattress are developed to give you great sleep and makes you recharged for the next day. It will really help us excel in our work”.
Mr. G. Shankar Ram, Joint Managing Director, Peps Industries Ltd. said, “The ‘Great Sleep Store’ is the reflection of Peps’ commitment towards giving world class quality and maximum value to our customers. The need of opening 11th Great Sleep Store in Bangalore, Jayanagar, came from the ever increasing demand for our products in the city. We open a ‘Great Sleep Store’ post the strategic assessment of location, demographics and other vital parameters. Jayanagar, with mixed demographics consisting of all socio – economic groups, gives us the needed viability of opening our store in this location.”
Peps is already a market leader in the spring mattress category with more than 55% of market share and this year, it will act on two strategies: one to consolidate its existing position in key markets, and another to expand into new markets and new product categories.