New Delhi, 29 March 2016: It is now evident that Indians enjoy North Indian and Mughlai dishes the most, while ordering food online. The findings were based on a survey conducted on Holi by foodpanda, a global online food delivery marketplace.
Delhi, Pune, Mumbai, Chandigarh,Mohali, Pune, Goa and Jaipur topped the charts with people ordering the most from these cities. Amongst these, Delhi topped the list with 25% order share, followed by Pune and Mumbai, with 15% and 13% order shares respectively. This clearly indicates that Holi still remains the festival of Northern India.
The average order value ranged between INR 400-500. The peak hours for orders were during the lunch and dinner time i.e. between 1- 3 pm and 8- 9 pm respectively.
Contrary to the cultural mind-set, people order more non-vegetarian food during this color festival.
Infact, smaller cities like Chandigarh and Mohali have grown and are ordering food online more than any other cities in India. Amongst the dishes,Butter Chicken has emerged as the favorite amongst people followed by Chicken Biryani, Chicken Tangdi and Tandoori Chicken.
The survey also indicated that the online orders increased three folds as compared to last year. Delhites ordered the most via the app, closely followed by Pune and Mumbai. New trend that surfaced this year was an increasing number of app orders coming from Delhi NCR, Chandigarh, Jaipur, Coimbatore, Nasik, Amritsar, Goa, Jalandhar, Varanasi, Siliguri. All the aforementioned cities witnessed more than 75% percent of orders via mobile app. On the other hand, tier 2 and 3 cities like Ajmer, Varanasi, Ranchi, Jabalpur, Bilaspur continue to order the most via desktop.