Bangalore, Tuesday, March 22, 2016: Your basics have just got an upgrade. Shappon Haute Apparels is all set to revolutionise the intimate apparel market in India with the launch of its Seamless Shapewear and Specialised Period panties. By reimagining feminine hygiene products to provide support, comfort, confidence and peace of mind, the team behind Shappon is applying unique technology, entrepreneurial chops and an innovative business model to build a better brief.
“Undergarments are an intimate affair because they are worn next to the skin. Hence all our products are made using premium quality yarn and fabrics to pamper the wearer from the inside,” says Ramesh Chand Jain, the Managing Director of Shappon Haute Apparels.
“Our Seamless Shapewears are a true Make-in-India initiative. We have the privilege of being the first lingerie brand to have tied up with legendary Swiss brand ‘SANITIZED AG’. Sanitized hygiene function restricts bacteria growth in all the products of Shappon. The advantage is that the garment will remain sanitized even after at least 20 washes,” Mr. Jain said.
Manufactured using the seamless technology of Santoni Spa, Italy, Shappon’s new range of Shapewear is seamless, offering better comfort and fit. Shapewear is available in 5 different styles and in 4 sizes for waist sizes ranging from 30” to 44”, while Specialised Period panties are available in 6 styles and in 8 sizes, for waist sizes 26” to 44”. Shappon Shapewear is available in prices ranging from Rs. 640/- to Rs. 1020/- and Specialised Period panties are priced between Rs.220/- to Rs.300/-. Shappon products will be available at all major retail outlets across India and E-commerce portals.
Shappon incorporated state-of-the-art technologies to create an impeccable product, guaranteeing lasting comfort and style. “Shappon Apparels are manufactured using the latest and energy-saving machineries of Pegasus, Japan. All our products are also completely free of those annoying tags which are another innovation in Indian Intimate apparel industry,” he said.
Every piece of undergarment from Shappon Haute Apparels is exquisitely and meticulously crafted to give a customised appeal. While imbibing best technology available via tie-ups with global companies, Shappon’s R&D team develops unique products designed for Indian woman. Shappon‘s state-of-the art manufacturing unit is located in Peenya Industrial Area and the plant is fully equipped with specialised direct-drive sewing machines and latest machinery for cutting, checking, finishing, ironing and packing.