Bangalore, March 03, 2016: Catering to the evolving Indian male grooming market, Gillette, India’s leading grooming brand is all set to foray into the body shaving category. Continuing to pioneer innovations in this segment with precision technology and unrivaled product performance, Gillette is all set to launch its first – ever razor for male body grooming –  Gillette BODY. Encouraging men to shave forth with confidence with this launch, the new Gillette BODY razor is designed to go where face razors cannot.

Gillette helps experience comfort even in the toughest and hard-to-reach areas every time one shaves, presenting innovative products and offerings for different shaving needs. The body shaving segment is growing in India with 28% of men across India shaving hair below the neck and 63% of them using the wet shaving method. Specifically designed for the body terrain, Gillette BODY is engineered for grooming all body parts from the neck below, without any nicks and cuts. It gives men the confidence to shave south of their faces, reaching even the trickiest of places.

A testimony to the emerging trend of male body shavers in India, 48% of the body shaving male audience shaves once in 2 weeks with 31% of Indian men shaving their underarms followed by chest and hands. However, 77% of Indian men use the same razor for the face and body, an unhygienic behavior witnessed among this audience set. With its new launch, Gillette aims to address this behavior and promote hygienic shaving among the audience. The male body covers a far larger area than the face, demanding a razor specifically designed for the male body shaving.

Mr. Rajeev Sathyesh, Country Marketing Manager, Gillette India said, “The grooming needs of the urban man have evolved tremendously in the recent past. Apart from being clean shaven, more and more men are embracing the trend of maintaining a well groomed body. However, men often use the same razor to shave their face and body, which may not be a safe practice. Therefore, Gillette, in its continued endeavor to be at the forefront of innovation in line with evolving men’s grooming needs, has launched its first-ever razor specially designed for Male grooming – Gillette BODY, designed for Body Grooming without nicks and cuts.”

Talking about the awareness for hygienic male grooming, Dr. Rashmi Shetty – a leading and well-known aesthetic physician says, “Men commonly face skin problems associated with poor hair removal routine, and these problems are often overlooked by majority of them. It is essential to educate men about the skin problems such as razor bumps and burns that often arise due to improper shaving methods and tools.

Key features and benefits include: •	Designed for body grooming without nicks and cuts•	Convenient and safe for grooming Underarm, Chest and Groin•	Rounded head and protective cushion for the tricky spots•	Lubricating Strips for an outstanding glide•	An anti-slip grip for exceptional control, even in the shower.