Bangalore, March 2nd, 2016 – Dandruff is one of the most common hair and scalp concern faced by men and women these days. It’s difficult to eliminate dandruff completely and has a tendency to recur. Pollution, climatic variations, weather variations, scalp type, stress are few of the cause for dandruff.
Until now, anti-dandruff solutions focused on reducing Malassezia (yeast like fungus) population on scalp since it was believed that its proliferation was the main cause of dandruff. However, Malassezia is just one of the few microorganisms living on our scalp in an ecosystem called the ‘scalp microbiome’ and does not act alone.
L’Oreal Advanced Research partnered with Institute Pasteur, Paris and concluded that when dandruff manifests, the entire microbiome is unbalanced and not just Malassezia. To combat this problem of ‘Unbalanced Scalp Microbiome ’, Vichy Laboratories developed a breakthrough innovation in Anti Dandruff segment with – New and advanced DERCOS ANTI DANDRUFF SHAMPOO acts on persistent dandruff, reduces itching and ensures fungal and bacterial control with 6 weeks anti relapse efficacy. Microbiome technology with Selenium DS makes Dercos Anti Dandruff shampoo a star from its first application. Selenium DS*, a powerful natural active ingredient, recognised clinically for its efficacy by Dermatologists, attacks and eliminates even the most persistent dandruff. Other carefully selected ingredients like Antioxidant Tocopherol, Exfoliating Salicylic Acid and Protecting Ceramide ensures it clears 100% visible dandruff from the first application. The scalp is returned to its full health; dandruff is eliminated and flakiness regulated. Dercos Anti Dandruff Shampoo restores scalp microbiome balance.
The new Innovative and superior Renewed Formulation process significantly masks the Selenium DS smell giving a unique fragrance for maximum usage pleasure. Its creamy, satisfying texture lathers in to an abundant foam that can be rinsed easily. Dercos Anti dandruff shampoo makes your hair dandruff free, soft, manageable and shiny.
Fighting dandruff was never so easy. Step out confidently only with Vichy’s advanced Dercos Anti-Dandruff shampoo!
Price: Rs. 1,600/- (200ml)
- At select pharmacies in all major cities.
- Orders can also be placed online (No delivery charges).
- To place orders or to locate the nearest Vichy store log on to: www.vichy.in