Bengaluru, February10th , 2016: Popular RJ Rashmi from 92.7 BIG FM, India’s largest and the No.1 radio network made the city proud with her commendable achievement of going on air for continuous 106 hours during the RJ Marathon. The RJ Marathon campaign was conceptualized by the radio network and Idea Cellular to create interest among consumers about the new way of sharing internet.
Starting January 26th, the much loved RJ Rashmi known for her hit “Retro Savari “ show took the listeners through an experiential journey of sharing and caring. Talking about how sharing has evolved over years, she encouraged the listeners to join and pledge for the new way of sharing internet. Joining RJ Rashmi in her mission to spread awareness about internet sharing, the residents of the garden city left no stone unturned and participated in massive numbers. Noted personalities like actors BBMP commissioner Mr.Kumar Nayak, Passport Comissioner – Karthikeyan, Upendra, Shivrajkumar, Ramesh Aravind, Sudha Murthy, Narayan Murthy, Saina Nehwal, Meena Ganeshan – CEO, portea , Rajiv Srivastav – CEO, Urban ladder, Sajish Nair – COO, Indian Stage.in amongst others supported the RJ in his endeavor to create a record of its kind.
With over 2000 pledges received in a span of 5 days, the residents of the city not only motivated RJ Rashmi to extend the marathon to 106 hours from the original 92.7 hours but also bestowed their love on her through their gestures. RJ Rashmi also interacted with the listeners through a mobile studio that moved around the city for the listeners to give them live experience of the RJ Marathon.
Excited about recording the highest number of continuous on-air hours in Bengaluru, RJ Rashmi from 92.7 BIG FM said, “I am over whelmed with the love, appreciation and support bestowed by the listeners. When I started for 92.7 hours of RJ Marathon I never thought that I will surpass it and will make a record of its kind in Bengaluru. I sincerely thank the people of the city for their immense support which enabled me to reach this new height in the world of radio.”
The RJ Marathon as a part of ‘India Sharing Season’ campaign began simultaneously across 45 stations of 92.7 BIG FM on 26th January 2016. Receiving an overwhelming response from listeners led the marathon to extend from 92.7 hours to 100+ hours in most stations and to a stupendous 106 hours in Bengaluru. Known for creating cult campaigns 92.7 BIG FM’s RJ Marathon is the first instance of any radio brand in India crossing 4500+ hours of continuous live on-air RJ broadcast nationally.