January 11th, 2016, Bangalore: Toyota Kirloskar Motor in line with company’s safety mission  announced its participation and dedicated support to the Road Safety Week organized by the Bangalore Traffic Police Department.  This initiative will run through the week of 9th – 16th of January 2016, with the theme for this year as Road Safety – Time for Action. With active participation from over 20,000 children from schools across the city, this year’s Road safety week was flagged off at Kanteerva Stadium to create widespread awareness on the importance of road and traffic safety to build a safer and responsible traffic environment in the city.

The week-long awareness drive was inaugurated by G Parmeshwar, Home Minister, Govt of Karnataka, followed by the release of the road safety booklet by Ramalinga Reddy, Minister for Transport, Govt of Karnataka. The event was also attended by eminent personalities K J George, Minister for Bengaluru Development and Town Planning, B N Manjunatha Reddy, Mayor, BBMP. Mr. Naomi Ishii, MD, Toyota Kirloskar Motor and Mr. T.S Jaishankar, Deputy Managing Director were amongst the dignitaries present from Toyota Kirloskar Motor. The inauguration ceremony also saw the felicitation of the best cops for their commendable efforts and contributions extended to reduce the traffic woes in the city. 18 breath analyzers were donated by TKM, which was handed over to Dr. M A Saleem, Additional Commissioner of Police (Traffic) by the MD, Naomi Ishii.

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Bangalore saw 4828 accidents (as of December 2015), this year. On an average, two people die in road mishaps each day in the city.* 20 children under the age of 14 die every day due to road crashes. This initiative will aim at building awareness among the citizens around the growing concern of road safety.  Over 20,000 students and around 10,000 public participated for the ceremony. There was March past by the students, as well as different stalls had been set up to showcase different aspects of Road Safety.

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Speaking at the event, Naomi Ishii, MD, Toyota Kirloskar Motor, said, “Being the safety crusaders ourselves, Toyota Kirloskar Motor feels honored to be associated with Bengaluru Traffic Police & Dept. of Transport to spread the message on importance of road safety.  For us safety is not just a feature, we hold great value for the lives of those who drive our cars and pedestrians.  Through this initiative we aim at creating a strong road safety sense in children at an early age by educating them about road traffic and safety rules. As per latest reports Karnataka ranked fourth highest state in the number of road crash deaths in India in 2014, Bengaluru ranked fourth among worst 10 cities having killed 729n people in road accidents in the same year.  If everyone starts following traffic rules and makes a conscious effort to make the roads safer, then it can help prevent a lot of accidents and loss of life and property. With this awareness drive we would like to give the right guidance to young children and the public  to ensure that our roads are much safer in near future.Karnataka ranked fourth highest states in the number of road crash deaths in India in 2014, killing 10,444. Bengaluru fared no better. It ranked fourth among worst 10 cities having killed 729 people in road accidentsKarnataka ranked fourth highest states in the number of road crash deaths in India in 2014, killing 10,444. Bengaluru fared no better. It ranked fourth among worst 10 cities having killed 729 people in road accidentsKarnataka ranked fourth highest states in the number of road crash deaths in India in 2014, killing 10,444. Bengaluru fared no better. It ranked fourth among worst 10 cities having killed 729 people in road accidentsKarnataka ranked fourth highest states in the number of road crash deaths in India in 2014, killing 10,444. Bengaluru fared no better. It ranked fourth among worst 10 cities having killed 729 people in road accidentsKarnataka ranked fourth highest states in the number of road crash deaths in India in 2014, killing 10,444. Bengaluru fared no better. It ranked fourth among worst 10 cities having killed 729 people in road accidents

With the rapid growth of IT Industry and the rising population in the city, traffic management has become a challenging issue today.  We appreciate the Bangalore Traffic Police Department toils very hard to ensure the smooth traffic movement and ensure the safety of commuters day and night. We would also like to take this opportunity to thank the entire Traffic Police Department for initiating the Road Safety Week to propagate the awareness on road and traffic safety to develop the right safety culture in the city. ”

Speaking on the event, Dry MA Saleem, IPS, Add Commissioner of Police, Traffic said, We are happy to receive the active participation from TKM and their support in promoting importance of Road and traffic Safety. This initiative is organized to educate citizens, especially the young school children about the importance and seriousness of the issue of road safety. It is imperative to inculcate the right sense of traffic safety in the future generation to bring in more responsibility and consciousness while using the roads.”

As a safety leader in the industry, Toyota Kirloskar Motor has been engaged in Road Safety initiative since 2005 through various pan India campaigns.  The company has engaged with over 6 lakh students across India through its “Toyota Safety Education Programmed” which aims at spreading road safety awareness amongst children of 10 – 14 years. Toyota has educated 30,000 school children in the city of Hyderabad as a part of TSEP. In addition, TKM has reached out to close to 1250 taxi drivers by conducting Safety Training Program and Health Check-up Camp For drivers at Bengaluru airport.  In its dedication for safer vehicles, safer drivers, and safer traffic environments the company launched Toyota Driving School across India, to impart quality driving training to bring down the rising number of road accidents caused majorly due to human error.  The training module will integrate technical expertise along with enhancing behavioral skills to create awareness about safety nationwide.

Toyota is the first auto manufacturer to have standardized airbags across all grades of Etios, Etios Liva and Etios Cross, further reinstating the importance of safety. As a commitment to ensure safest cars with safest drivers, Toyota has developed computer-based virtual human models, known as THUMS, to analyze and simulate situations that are closer to the actual accident. THUMS is a millennial crash test dummy. Designed as an experimental virtual model of the human body, THUMS with organs, bone, ligaments, tendons, and muscle. It is computer animated with 80,000 cyber parts, including a heart – to pinpoint precisely which parts of the body are affected, and how, by various high-impact accidents.

Toyota Kirloskar Motor is the only corporate sponsoring the event.

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