Bangalore, December 01, 2015: ABSOLUT ELYX, the handcrafted luxury vodka from the house of Absolut, has joined Filmfare to host the Glamour & Style Awards in Mumbai on November 30, 2015 at the Taj Lands’ End. The ABSOLUT ELYX Filmfare Glamour & Style Awardspromises to be a stunning event to honour the sartorial kings and queens of the entertainment world. Popular movie stars such as Ranveer Singh, Varun Dhawan, Deepika Padukone, Jacqueline Fernandes, Alia Bhatt, Farhan Akhtar, Sonam Kapoor, Siddharth Malhotra, Shahid Kapoor to name a few, have been nominated in categories like Most Glamorous Star, Emerging Face of Fashion, Global Icon of the Year, Trendsetter of the Year and many others.

Commenting on the collaboration, Mr Kartik Mohindra, Business Head – International Brands at Pernod Ricard India said, “Elyx – the finest expression of Absolut family, backed by generations of craftsmanship & cutting age design is a brand entrenched in style with substance. ABSOLUT ELYX has joined hands with Filmfare to celebrate style & substance in Bollywood & will be honouring a celebrity with the ELYX – Glamour & Style Award” 

Crafted from single estate Swedish winter wheat, exclusively from the Rabelof castle where wheat has been grown since the 13th century and manually distilled in a copper column still from 1921, ABSOLUT ELYX is the result of century old expertise, passed down through generations of Swedish vodka makers.

ABSOLUT ELYX is a luxury product for those who value integrity and can discern genuine quality. In a short span of time ELYX has transformed the category and is now finding place in every connoisseur’s list of favourites.

Filmfare, the pioneer of film awards, made a glittering foray into fashion and style awards last year. The brand new property promises to be a mega event in pop culture.