Bengaluru, Thursday, 26th November 2015. “Beaujolais Nouveau”, the uncorking of the first wine of the year took place today in keeping with tradition, by the Consulate General of France at the hotel Novotel Bengaluru Techpark.
The event brought together Indian and foreign associates and partners working in close collaboration with France. This initiative was supported by the French flagship carrier, Air France; the France Tourism Development Agency – Atout France along with its regional partner – Rhone-Alpes Tourisme and Novotel Hotel.
Beaujolais Nouveau Day is an annual celebration of the end of the grape harvest and the first taste of the new wine. From a local festival, this day has now grown to become an international phenomenon used for heavy marketing, with a worldwide race to be the first to uncork this very young wine. It is said that the various means of transport that have been used to rush these millions of bottles to their destinations include balloon, Concorde jet, and elephant! Released exactly one minute past the stroke of midnight on the third Thursday of November as per French law, Beaujolais Nouveau is a bright flavourful red wine made from the Gamay grape. A harmonious wine with well-balanced flavours, the 2015 label can bring a harvest-to-table freshness to any holiday gathering.
Reflecting on growing tourist numbers from India, Mr François Gautier, Consul General, said, “This year again, the French consulate has issued a greater number of visas as more and more Indian nationals are going to France, for business or for tourism. France remains the top tourist destination in the world, and Rhône-Alpes is a lovely place to discover. With this event, we bring a little bit of France to Bengaluru and hope to encourage more people from Bengaluru to travel to France, to discover and to share our traditions, our culture, our gastronomy and our art de vivre. And that is what Beaujolais nouveau is all about – tradition, conviviality and art de vivre!”
Enthusiastically endorsing the event, Ms Sheetal Mushaw, Director – Atout France India, said, “We are delighted to partner with the Consulate General of France in Bangalore, Air France, Hotel Novotel and Rhone-Alpes Tourisme in heralding the arrival of the Beaujolais Nouveau. Wine and gastronomy are intrinsic to France’s art de vivre and we hope that tonight’s revelries will tempt the discerning traveller to plan a rendezvous with the Beaujolais villages in the Rhone-Alpes region soon!”
Speaking on the occasion, Max Smits, General Manager, Indian Subcontinent, Air France-KLM said, “Air France is pleased to partner with Novotel Bengaluru to celebrate the age-old French tradition of uncorking the freshly produced Beaujolais Nouveau and rejoice in the most anticipated event of the year with Indian travellers. We are honoured to be a part of the ceremonial uncorking and delighted to celebrate this tradition and give our customers an opportunity to relish the fresh flavour of France.”