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Bangalore, 29th August 2015: MAX, the country’s largest international value fashion brand, is back with the 2nd edition of Elite Model Look India 2015 after getting raving success last year.

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Elite Model Look is one of the most sought-after & prestigious contest in the world. This contest is a lifetime opportunity for thousands of boys and girls to become the next international supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.

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 The contest which will tour 6 cities across India to hand pick the best talents, reached Bangalore after getting fabulous response from Delhi, Chandigarh & Chennai. The Bangalore Regional Casting took place at Phoenix Market City, Bangalore on 29th August 2015. The city was brimming with energy and enthusiasm as young boys and girls made a bee-line to participate in a rare, unique and an unbelievable opportunity to be a supermodel. The whole environment was charged as they competed fiercely to get shortlisted. Cheering fans and guidance from the experts turned this contest into a memorable and exciting day for the young contenders.

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The esteemed jury included – Max Fashion’s Executive Director VASANTH KUMAR, Licensee Elite Model Look India & highly renowned Fashion Director MARC ROBINSON, Supermodels NICOLE FARIA and RACHAEL BAYROS.

Contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants shortlisted from other cities including Delhi, Chandigarh, Chennai, Kolkata & Mumbai.

National Casting finalists will undergo a week long grooming sessions by industry experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for “Best Model Female”. These rigorous grooming sessions conducted in a safe, supportive and fun environment help aspiring models to understand the concept of stage presentation, poise and most importantly to be confident. Shortlisted aspirants will be put on their road to success though guidance and mentoring by our experts right up to the Grand Finale, schedule to take place in Delhi in September.

 The ultimate goal is to win the prestigious World Final and represent India on International level. The winners will aim for the super model trophy and will also secure a 3-year contract with the Elite agency.

Commenting on the occasion, VASANTH KUMAR, Executive Director, Max said “With the launch of Elite Model Look India 2015, Max reinforces its positioning of democratizing fashion and giving the Indian models the exposure to establish themselves in the International fashion circuit.”

 Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, “The fashion industry in India today is bereft of “Supermodels” that once had an iconic influence in the fashion scene in the 1990’s, today they simply and sadly don’t exist. With the introduction of a genuine initiative by the fashion brand like MAX and Elite Model Look, Paris, it will provide an opportunity to aspiring young male and female models”

Supermodel NICOLE FARIA said “It’s a great opportunity for young girls and boys to participate in ​E​lite ​M​odel Look. Not only it’s prestigious, it puts you on a very good platform.”

Commenting on the occasion, Supermodel RACHAEL BAYROS said “Elite Model Look India 2015 is a great opportunity for young aspiring models. Being part of such a credible model search, automatically ensures that you will be noticed by the best people in the fashion and glamour industry. I wish the contestants all the best.”