Bangalore, 28th Aug, 2015 India’s leading mattress and Furniture CompanyKurlonEnterprises limitedtodaylaunched their first flagship store Home KomfortsinJayanagar. KurlonEnterpriseLimited has its range ofmattresses,pillows, mattress protectors, beds, sofas, bed spreads&cushions.Kurlon is a leading brand with significant market share in the Mattress Segment.The Home Komfort store launch is a part of their retail strategy.KurlonHome Komfortsshowcases theluxuryand lifestyle range of products for bedroom andliving room.
Speaking at the event,Mr. Ravi Sahgal, Executive Vice President & Business Head said “We at Kurlonare pioneers of scientifically designed mattresses in India and have been around for over 50 years.Today we are proud to unveil our flagship brand store– “KurlonHome Komforts”. This will give our brand loyalists a feel of our product range of home accessories andfurniture including High end exclusive Italian designed sofas. We are also looking atopening many more such experiential stores in the near future.”
Mr.Vishal Aneja, Head of Marketing,Kurlonalso added that “Home improvement is a high involvement high growth industry in India with increasing consumer spending.Kurlon Home Komforts aims to bring the best quality and design, based on our deep understanding of the consumer needs.”
Mr.Ravi Sahgaladded “Thus operating on a larger canvas, the company will have more room to grow and will manufacture a whole wide range of products for Home Komforts, while also sellingthe core products including rubberised coir mattresses, foam mattresses and spring mattresses; polyurethane foam (PU foam); pillows, cushions and bolsters; home furniture and furnishing products. The store staff has been well oriented on products and customer needs, hence making the store experience a cherished one.”
Vishal further added, Today, the consumer is spoilt for choices, but the category involvement is very low. This store with its experiential experience, will offer the consumer a lot more than just a transaction. With our state-of-the-art technology, the endeavour is to improve the level of standards and serve the changing needs of Indian consumer.
The company now manufactures mattresses in 45 different configurations with over 3500 SKU’s. They have a wide dealer network comprising more than 10,000business partners, 73 branch and stock points and 9 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat.