IMG-20150428-WA0006

Bangalore, April 28, 2015: The chronicler of cult, the iconic Ed Hardy has yet again signed up as the Style Partner to Royal Challenger Bangalore, for IPL Season 8, 2015.

Known for its brazenly distinct brand of fashion, Ed Hardy fits like a glove with RCB’s wardrobe given the team’s dramatic, flamboyant personality. The brand synergies between Ed Hardy and RCB reinforces the glamourous overtones cricket has taken worldwide.

IMG-20150428-WA0008IMG-20150428-WA0007

Expressing his views over the sponsorship Mr. Alok Dubey, COO, Arvind Lifestyle Brands Ltd said, We believe Royal Challengers Bangalore is one of the star teams of IPL, we had a great run with them last year and are happy to be associated a second time. There’s a certain brand of dynamism, bravado and flamboyance that we see RCB and Ed Hardy have in common which makes for a great partnership. The players are not only amongst the most talented, but also have a flair for fashion and the alternative which makes Ed Hardy the perfect style partner for them. We wish the team only the very best and hope the audiences enjoy IPL8

Adding to Alok’s thoughts, Russell Adams, Vice President, Commercial Operations, Royal Challengers Bangalore,saidWe are glad to be associated with Ed Hardy, for the second year. Ed Hardy is about being lovED and celebratED while being Bold, character descriptions that are also perfect for the Royal Challengers. We are all about playing bold this season, and Ed Hardy is a perfect complement to that.”