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Bengaluru, November 26, 2014Microsoft Devices today launched the “Microsoft Lumia 535” with the latest Windows Phone 8.1 operating system and Lumia Denim,bringing the best Microsoft services to more affordable price levels. Offering five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera, and a spacious 5 inch display protected with Gorilla Glass 3 ,the Lumia 535 helps people do more of what they want, for less.  It will be available in stores across the country starting Nov 28, 2014 at a best buy price of INR 9199/-. Designed to be tough and durable and stay as vibrant and colorful as the day you bought it, the Lumia 535 will be available in bright green, bright orange, white and black.

Bhaskar Pramanik, Chairman, Microsoft India, said, “Today we have consumers in India for whom the mobile phone is not only their primary device, but sometimes the only device they use. Microsoft is committed to delivering the power of everyday mobile technology to everyone through its devices and services such as OneDrive, Outlook, Skype, Bing, Outlook, MSN and Xbox Live which power them. The new Microsoft Lumia 535 sets the benchmark in bringing the best of the Windows Phone ecosystem at an accessible price point to consumers in India.”

Speaking at the launch, Viral Oza, Director,Nokia India Sales Pvt. Ltd (A subsidiary of Microsoft Mobile Oy) said,“Innovation should be available to everyone and our endeavor is to make it accessible through our range of affordable Lumia devices. Younger tech-involved audiences are increasingly looking at an uncompromised experience on their smartphones. With access to the best services right out of the box at a price they can afford, we believe the Lumia 535 is an ideal solution to offer young India.”