~ Ram Sampath, Sona Mohapatra , Hari & Sukhmani enthrall over 20, 000 students of IIM Bangalore with enchanting compositions from Coke Studio~
Bangalore, 22nd November, 2014: As more than twenty thousand students swayed to the popular tracks of Ram Sampath, Sona Mohapatra, Hari & Sukhmani. Coke Studio Mega-cert took over the city giving the students of IIM Bangalore, a spectacular night to remember. The captivated crowd was seen swooning and enjoying the performance on popular tracks from Coke Studio such as ‘Dum Dum Andar’ and‘Challa’. With the impeccable musical renditions by the celebrated musicians, Coke Studio beautifully echoed the spirit of the launch event of IIM B called Unmaad– a confluence of musical talents much as this festival Unmaad itself is a confluence of diverse talent across the city!
This year, Coca-Cola made the evening even more special and memorable by giving the students an opportunity to pen their wishes on balloons, which were released in the air by the artists at the end of the concert. What added to the festivities was the modern rendition of a classic Christmas tree with Coke Zero serving as the perfect Christmas ornaments gracing the occasion. Additionally, to simultaneously reach out to more audiences across colleges, for the first time ever Coke Studio Megacert will be screened live at Bharat Institute Engineering Technology (B I E T) Hubli-Dharwad and National Institute of Technology Karnataka, (NITK) Surathkal,Mangalore.
Speaking about the initiative, Mr. Puneet Varshney, Zonal Vice President, Hindustan Coca-Cola Beverages said, “Coke Studio is a fusion of musical genres, melody, rhythms and of cultures. It is Coca-Cola’s unique point of view on music, allowing the ‘Happy’ energy of Coca-Cola to bring people together. This is exactly what we intended to do by organizing the mega concert at IIM B Unmaad. Coke Studio prides itself in bringing together some of the country’s most talented musicians at a common platform, just like the way IIM B Unmaad nurtures the talent of some of the country’s most diverse and bright minds. Hence, this association was a perfect fit for us. This year through Coke Studio Megacert and Minicert concerts we have successfully reached to multiple colleges across the country. Through this platform, we intend to celebrate the diversity of fusion music and also connect with the youth of the country. Also, showcasing Coke Studio at colleges like IIM B is the best way to reflect the true essence of the musical property, giving the students a flavor of the signature music, ‘LIVE’ “
Launched in India in 2011 by Coca-Cola India, Coke Studio is a first of its kind music project in the country which brings together artists from diverse backgrounds and genres to create an extraordinary series of medley, giving music lovers a unique opportunity to enjoy signature fusion music.
Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered over 55 million views across YouTube, over 2.8 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.
According to Ram Sampath, one of the most cutting edge & leading composers and music producers in the country, “Coke Studio is a beautiful amalgamation of musical genres, melody, rhythms and of cultures. It is most incredible platform which has been created to tap our country’s diverse musical talent. I have been associated with this platform for a long time now and it has been an enjoyable and delightful journey throughout. I am extremely glad to be a part of this wonderful musical confluence here in IIM B. I hope they enjoyed the performances as much as we enjoyed performing for them”.
Sona Mohapatra, Songstress, electric live performer & producer at Omgrown Music was quoted saying, “Coke Studio has been a fantastic platform to showcase my first love, desi soul, folk stylings & roots music while reinventing & blending it with contemporary musicianship. It was a pleasure playing at the IIM B campus & it was also my first live concert performance in the garden city. I hope to be back soon with my band.
According to Hari and Sukhmani, one of India’s leading singer duo, “Coke Studio is a celebration of music which has successfully recognized a phenomenal set of musicians from diverse backgrounds. This platform gave us an opportunity to showcase our talent and reach out to a wider audience. Performing live as artists is one the most exhilarating experiences. The vibe, the encouragement and the response from the IIM Bangalore crowd truly made this experience special and exciting for us.”
This year, Coca-Cola also ensured that the students got the chance to share their exciting Coke Studio experience with friends and family by setting up a Live Tweet Wall at the venue. This wall displayed tweets about the concert real-time. Lastly, to ensure that the audience took home fond memories from the evening, Coca-Cola set-up a special Can Sleeving station that allowed attendees to get their picture engraved on the Coca-Cola can. A perfect memorabilia, capturing the perfect Coke Studio moments!
Coke Studio is the Trademark of The Coca-Cola Company; Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company.