Bangalore, September, 2014:Diesel is on high voltage this season with its new Mr. Daddy 2.0 collection that clearly demonstrates the positive energy of this power-house brand! Diesel dominates with styles that partner risk-taking action with a fashion-induced edge. Improving on an already innovative and iconic design, the Mr. Daddy 2.0 watch collection makes a bold-yet-definitive statement.

DZ313’s uber-intricate dial details take center stage in this classic black-leather-meets-stainless-steel rendition. A navy blue dial, red accents and a dark brown leather strap create the perfect combination in the stunning DZ7314. When one watch just won’t do, wear four, the bold black DZ7312, with four separate time zones, two jump hour disc displays, and a chronograph display, this mega-oversized watch may be easy to read, but difficult to take your eyes off it. These timeframes that captivate the sporty yet stylish, top the men’s “must have” accessory list this season.

Designed by the Diesel Creative Team, these timeframes are priced from Rs. 21,995/- onwards. The collection is available at select Lifestyle, Shoppers Stop, Helios, Ethos, Just in Vogue and other leading retail stores across the country.