Mont Castle introduces new brand identity

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Bangalore, July, 2014 : Mont Castle from the stable of John Distilleries Pvt Ltd (JDPL) is introducing its new brand identity with the tagline – Rule Your Evenings.

The new campaign, designed and conceptualised by Push Communications, showcases how Mont Castle is sought as an elixir to the aspirational lower middle class after a long slogging day. The physically drained man now smoothly transcends into his emotional tranquillity.  He has a control of his thoughts and emotions while being in his space gratifying his desires.

‘Rule Your Evenings’ will provide John Distilleries a platform to make customers an active part of the brand management. The customer engagement activities will include brand stories, talent contest, tips on finance, meet someone special and lifestyle gifts.

The Brandy is available across all counters the customers can reach – Wine shops, bars, modern trade outlets and restaurants.

The campaign will be supported by unique and innovative product display unit, standees, backlit posters, menu cards, danglers, table top, tent cards, coasters etc in vernacular languages.