Announces a multi city #Blendappetit Tour


Bangalore: 23rd May, 2014– KitchenAid India today launched its powerful and sophisticated dynamic appliance – The KitchenAid Pro Line Cordless Hand Blender in association with Masterchef- Vikas Khanna in Bangalore. The launch is a part of multi city #Blendappetit Tour spanning across India starting from May 20, 2014 in association with Foodhall and Ezone. While, the cordless blender is a unique, first of its kind, versatile product, it comes with an ultimate experience of ‘anytime anywhere’ blending. The afternoon witnessed the launch of Masterchef Vikas Khanna’s book- “Hymns from the Soil”, the first book on Indian vegetarian food and a tribute to Mother Earth, which is launched exclusively with Amazon.

The cordless hand blender is a magical kitchen wand that comes equipped with a rechargeable 12V lithium ion battery which gives it the power to perform efficiently. The super blender can blend, mix, whisk, chop, froth, puree, shred and whip up anything in a flash. The freedom from cords is one of its most elitist features and the 12V lithium battery ensures an optimal runtime with superior performance and durability and hence the ‘anytime, anywhere’ experience. The cordless hand blender comes in four exciting colours- Candy Apple Red, Frosted Pearl White, Medallion Silver and Onyx Silver and is available at a price of Rs 19,990/-.

Speaking at the launch, Mohit Jain, Regional Director- KitchenAid Small Appliances, Asia-Pacific, said “As a brand, we promise to fuel culinary passion and the launch of the KitchenAid Pro Line Cordless Hand Blender is another step in that direction. Our brand is synonymous with flawless performance and cutting edge design and that is why most chefs choose us for their homes.The newly launched cordless blender is a beautifully designed toolkit for the chef in you. It is a brilliant combination of sophistication, simplicity, unmatchable design and yet powerful. It not only gives you the freedom to blend anywhere but also encourages you to invent new recipes on the go.

Masterchef- Vikas Khanna also added, “It feels great to be associated with KitchenAid India since I have spent many years innovating recipes with the brand’s iconic appliances. The Blender is a great tool for the kitchen and a must for people who are versatile and like creativity in their cooking style. I also feel proud to launch Hymns from The Soil, a vegetarian saga along with KitchenAid. “Hymns from the Soil”, is an exquisite amalgamation of gentle, pure, heart warming vegetarian food that sings with the nature’s harvest.