Bangalore: March 10th , 2014 – Nokia today announced that the Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, will begin selling in India. The new Nokia X family that includes Nokia X, Nokia X+ andNokia XL is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.
“India is one of the fastest growing markets for smart phones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio. We believe Nokia X is a unique combination of Nokia quality and experiences, Microsoft services and Android™ apps. It will resonate with consumers and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” Said Mr. P Balaji, Managing Director, Nokia India.
Nokia X comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by side loading. All devices are also pre-loaded with a variety of very popular third-party apps and games such as BBM, Twitter, Facebook, Plants Vs. Zombies, etc.
Commenting on the opportunity Nokia X family offers to developers, Mr. Nami Zarringhalam, Co-Founder and Chief Strategy Officer, Truecaller said, “Truecaller is at a very exciting juncture and it gives us immense pleasure to be associated with Nokia, which has been a preferred brand for many users over decades. Our alliance with Nokia alongside the X Series launch has helped us reach a broader audience.”
Out of the box, consumers can enjoy signature Nokia experiences including free HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including 7GB free cloud storage using OneDrive and additional 3GB if consumers enable camera back up.